We are masters of simplification
Great design distills complexity to find the purest form: a single, simple, elegant idea. Our clients often operate in a complex world. We believe we can make it a better place for them by combining powerful strategic insight with maximum creative impact. We call it simplexity.
We are design specialists, marketing experts, brand strategists and content creators who infuse creativity with innovation, think strategically, manage effectively and deliver on time.
We make it our business to understand and make sense of the complicated context that our clients operate in. We distill what we learn and harness our understanding to create clear, simple outcomes that ignite and grow the brands in our care.
Working at Infestation inspires integrity, not only in how we deal with people but also in the work we produce. As a team we channel our super-hero energy to embrace challenges, rarely taking no for an answer. We navigate roadblocks with purpose, positive attitudes and creative ideas. We treat our clients as friends and care deeply about their goals. And we operate with transparency, honesty and warm-hearted kindness.
The complexity Keeping a city centre clean and safe, and caring for its most vulnerable citizens, is a mammoth task. The Cape Town Central City Improvement District (CCID) is one among many other organisations who carry out this mandate while we’re sleeping, working or playing. But maintaining a healthy urban environment also requires the participation…
With over 24 million visitors per year and a 1% year on year growth, the V&A Waterfront is clearly one of Cape Town’s top attractions. The festive season adds to the influx of seasonal tourists, and during this period, locals perceive it to be inaccessible, crowded and a difficult destination to navigate. Why then, would…
/ The brand The Open Design Festival is one of the most dynamic design-related events in Cape Town. The programme seeks to highlight how design can drive social, economic and environmental change towards a more sustainable, inclusive world. The event has become a mainstay of the Cape Town August calendar since the inaugural event in 2013.…
/ The brand Horizon Capital Residential is a boutique property development firm specialising in designing, developing and marketing new urban residential properties to local and international investors. They also market commercial properties. Their core geographical focus is Cape Town, but they also have a presence in Bath in the UK. / The complexity The property development market…
/ The brand Cape Town Tourism is the mouthpiece for tourism in the Mother City. It has successfully reinforced the city’s place on the global tourism stage. The organisation has traditionally embraced innovation in marketing Cape Town, with a clear focus that allows it to outperform its competitors at a fraction of the cost. To…
/ Old Mutual Alternative Investments Annual Conference 2016 Old Mutual Alternative Investments developed a new brand positioning to articulate its unique approach to investing, expressed as a non-obvious approach to finding investment opportunities. The company hosted an event to communicate the new positioning to its internal teams and to introduce the new brand message. ‘Non-obvious’ formed the overall theme of the event…
Wizards of simplexity
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