MyGoi Brand Development

MyGetaway Group in Ghana are developers of upscale resort communities and hotels for the West African market. The MyGoi Beach Resort, launched at a Property Expo in Dallas, in the United States in July 2018, is their latest undertaking. The Brief With 1,3 million tourists to Ghana yearly, Infestation’s task was to help define and…

Breaking the plastic habit – an idea whose time has come

The V&A Waterfront is committed to sustainable practices, and has been addressing a variety of economic, cultural and environmental efforts on the property that lead and drive change for a number of years. As one of Cape Town’s leading destinations, they have set the pace for water, waste and energy efficiency measures in their own…

Matahari – Bringing the feel good back to Indonesia’s largest fashion retailer.

 The brand Matahari is Indonesia’s biggest fashion department store with over 155 stores nationwide employing over 40 000 people. They have a revenue of over $1,5 Billion and are listed on the Indonesian stock exchange. They did not have a formal brand position and were trading on their legacy of providing affordable quality fashion to…

Designing exhibitions: making history come alive

MyGetaway Group in Ghana are developers of upscale resort communities and hotels for the West African market. The MyGoi Beach Resort, launched at a Property Expo in Dallas, in the United States in July 2018, is their latest undertaking. The Brief With 1,3 million tourists to Ghana yearly, Infestation’s task was to help define and…

CCID – It takes a village to keep a city clean

The complexity Keeping a city centre clean and safe, and caring for its most vulnerable citizens, is a mammoth task. The Cape Town Central City Improvement District (CCID) is one among many other organisations who carry out this mandate while we’re sleeping, working or playing. But maintaining a healthy urban environment also requires the participation…

Why market a busy destination in its busiest period?

With over 24 million visitors per year and a 1% year on year growth, the V&A Waterfront is clearly one of Cape Town’s top attractions. The festive season adds to the influx of seasonal tourists, and during this period, locals perceive it to be inaccessible, crowded and a difficult destination to navigate. Why then, would…

Open Design Festival

/ The brand The Open Design Festival is one of the most dynamic design-related events in Cape Town. The programme seeks to highlight how design can drive social, economic and environmental change towards a more sustainable, inclusive world. The event has become a mainstay of the Cape Town August calendar since the inaugural event in 2013.…

Creating a competitive edge in a crowded market

/ The brand Horizon Capital Residential is a boutique property development firm specialising in designing, developing and marketing new urban residential properties to local and international investors. They also market commercial properties. Their core geographical focus is Cape Town, but they also have a presence in Bath in the UK. / The complexity The property development market…

Addressing seasonality in Cape Town

 The brand Cape Town is regularly voted one of the world’s most popular tourist destinations. However, it is widely seen as a summer destination. Visitors flock to the city’s streets, winelands and beaches during the warm months, but as the temperatures drop, so too do the visitor numbers.  The complexity While visitors do come to…

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