CCID – It takes a village to keep a city clean

The complexity Keeping a city centre clean and safe, and caring for its most vulnerable citizens, is a mammoth task. The Cape Town Central City Improvement District (CCID) is one among many other organisations who carry out this mandate while we’re sleeping, working or playing. But maintaining a healthy urban environment also requires the participation…

Creating a competitive edge in a crowded market

/ The brand Horizon Capital Residential is a boutique property development firm specialising in designing, developing and marketing new urban residential properties to local and international investors. They also market commercial properties. Their core geographical focus is Cape Town, but they also have a presence in Bath in the UK. / The complexity The property development market…

Creating a singular strategic naming convention

/ The brand Since the developers broke ground over 25 years ago, the V&A Waterfront has evolved from a shopping centre located in a working harbour to one of Cape Town’s most popular and unique destinations. The organisation lives its vision to be the best waterfront development in the world by offering visitors everything they…

Rebranding and repositioning a tourism organisation

/ The brand Cape Town Tourism is the mouthpiece for tourism in the Mother City. It has successfully reinforced the city’s place on the global tourism stage. The organisation has traditionally embraced innovation in marketing Cape Town, with a clear focus that allows it to outperform its competitors at a fraction of the cost. To…

Bringing a brand position to life internally

/ Old Mutual Alternative Investments Annual Conference 2016 Old Mutual Alternative Investments developed a new brand positioning to articulate its unique approach to investing, expressed as a non-obvious approach to finding investment opportunities. The company hosted an event to communicate the new positioning to its internal teams and to introduce the new brand message. ‘Non-obvious’ formed the overall theme of the event…

Addressing seasonality in Cape Town

 The brand Cape Town is regularly voted one of the world’s most popular tourist destinations. However, it is widely seen as a summer destination. Visitors flock to the city’s streets, winelands and beaches during the warm months, but as the temperatures drop, so too do the visitor numbers.  The complexity While visitors do come to…

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