Bringing a brand position to life internally

Bringing a brand position to life internally

/ Old Mutual Alternative Investments Annual Conference 2016

Old Mutual Alternative Investments developed a new brand positioning to articulate its unique approach to investing, expressed as a non-obvious approach to finding investment opportunities. The company hosted an event to communicate the new positioning to its internal teams and to introduce the new brand message. 'Non-obvious' formed the overall theme of the event and infused every element, from the food menu to the day's activities. The theme was underpinned by an overarching message: 'Welcome to our Future', which encouraged all staff to participate in and embrace a new exciting chapter for the company.

omai_01
omai_02
omai_03
omai_05
omai_c_03
omai_c_02
omai_c_01
omai_04
omai_b_02
omai_b_03

Our Work

Do NOT follow this link or you will be banned from the site!