/ Old Mutual Alternative Investments Annual Conference 2016
Old Mutual Alternative Investments developed a new brand positioning to articulate its unique approach to investing, expressed as a non-obvious approach to finding investment opportunities. The company hosted an event to communicate the new positioning to its internal teams and to introduce the new brand message. 'Non-obvious' formed the overall theme of the event and infused every element, from the food menu to the day's activities. The theme was underpinned by an overarching message: 'Welcome to our Future', which encouraged all staff to participate in and embrace a new exciting chapter for the company.