Branding

When is it time to rebrand?

If your company is your body, then your brand is your face, both sensing and communicating. Your face not only tells the world who you are, but based on the cues it receives, it also informs your brain and body about where you are. Your brand works in the same way. Your brand should be engaging with…

The complexity of finding simplicity

“If branding is the sum of a customer’s experience with an organization, then every touchpoint and channel is an opportunity to deliver a powerful brand experience,” explains San Francisco-based strategic branding firm Siegel + Gale in the 2015 edition of its annual Global Brand Simplicity Index*. For many businesses, this is where complexity lies: in…

The thinking behind stand-out brands

The business world is more competitive than ever. That’s why it’s critical to have your finger on the pulse of your brand’s health at all times. This means knowing where your business lies within its life cycle. Is it growing, has it hit a plateau, or is it reaching the end? If you’re growing, you want to sustain…

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