Giving Cape Town Fringe a makeover
Cape Town Fringe festival, the eleven-day performing arts festival that took place on Thursday, 24 September to Sunday, 4 October, received a contemporary rebranding from design agency Infestation.
Cape Town Fringe asked Infestation to come up with a strong and unique new design language for the Cape Town Fringe festival. “It was a complete re-brand from the previous year’s look-and-feel,” says Christo Maritz, Infestation owner and creative director. “The logo was tweaked and a brand language developed that could extend to various communication channels, including posters, street pole flags, social media avatars and imagery, signage and printed promotional items.
“The design language captures the dynamic theatrical variety of this top-class collection of theatre with an emphasis on the art of performance,” says Maritz. “We adopted a more vintage approach through the use of black and white photographs, with a neutral yet colourful palette.”
Click here to view the full Fringe Festival portfolio.
Article originally appeared on Media Update
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