MyGoi Brand Development

  MyGetaway Group in Ghana are developers of upscale resort communities and hotels for the West African market. The MyGoi Beach Resort, launched at a Property Expo in Dallas, in the United States in July 2018, is their latest undertaking. The Brief With 1,3 million tourists to Ghana yearly, Infestation’s task was to help define…

Breaking the plastic habit – an idea whose time has come

The V&A Waterfront is committed to sustainable practices, and has been addressing a variety of economic, cultural and environmental efforts on the property that lead and drive change for a number of years. As one of Cape Town’s leading destinations, they have set the pace for water, waste and energy efficiency measures in their own…

Matahari – Bringing the feel good back to Indonesia’s largest fashion retailer.

 The brand Matahari is Indonesia’s biggest fashion department store with over 155 stores nationwide employing over 40 000 people. They have a revenue of over $1,5 Billion and are listed on the Indonesian stock exchange. They did not have a formal brand position and were trading on their legacy of providing affordable quality fashion to…

Designing exhibitions: making history come alive

  The complexity Over the last 2 years we’ve delivered a series of striking displays for four very different exhibition projects. We were privileged to work with Urban Brew Studios, and the University of Fort Hare, in developing exhibition panels for a permanent exhibition commemorating the university’s centenary. Archival Platform commissioned us, on behalf of…

CCID – It takes a village to keep a city clean

  The complexity Keeping a city centre clean and safe, and caring for its most vulnerable citizens, is a mammoth task. The Cape Town Central City Improvement District (CCID) is one among many other organisations who carry out this mandate while we’re sleeping, working or playing. But maintaining a healthy urban environment also requires the…

Why market a busy destination in its busiest period?

With over 24 million visitors per year and a 1% year on year growth, the V&A Waterfront is clearly one of Cape Town’s top attractions. The festive season adds to the influx of seasonal tourists, and during this period, locals perceive it to be inaccessible, crowded and a difficult destination to navigate. Why then, would…

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