Addressing seasonality in Cape Town

 The brand Cape Town is regularly voted one of the world’s most popular tourist destinations. However, it is widely seen as a summer destination. Visitors flock to the city’s streets, winelands and beaches during the warm months, but as the temperatures drop, so too do the visitor numbers.  The complexity While visitors do come to…

Creating a singular strategic naming convention

/ The brand Since the developers broke ground over 25 years ago, the V&A Waterfront has evolved from a shopping centre located in a working harbour to one of Cape Town’s most popular and unique destinations. The organisation lives its vision to be the best waterfront development in the world by offering visitors everything they…

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