Safer, Cleaner, more caring… The three pillars upon which the Central City Improvement District is built.
In their 2013 Annual Report, the CCID needed to show their stakeholders just how far Cape Town had progressed under its leadership during the past year.
The content provided was snappy, factual and hard-hitting – the design needed to follow.
Each spread houses recurring touchpoints for the different sectors of the business – many positive statistics had to be showcased, there were naturally achievements as well as fast facts and each page had to be engaging without overpowering. The brand had to come across with authority and the typography and colour usage were thus strong and boldly applied.