The Open Design CT event celebrates all design forms, and focuses on sharing design with the public and within different design disciplines. The brand’s symbol was crafted by infestation to represent a meeting point between a 3d form and the typographic ‘d’ of ‘design’. It’s underlying foundation is the 6 sided hexagon, the building block of most designed structures. The ascender of the ‘d’ represents the 3d box opening up to sharing and collaboration.
Open Design CT are planning to become an annual event and Infestation crafted the brand to facilitate annual ‘personality shifts’ according to the new theme for each year. This years theme “Design is for sharing” is visually depicted by cubed graphical hubs interlinking with one another, and with bright, friendly and exciting colours of neon orange, turquoise and charcoal.
Applications included posters, website, newsletter, social media activations, adverts, programmes etc. Visit the www.opendesignct.com website for more information (and to experience the brand live).