When communicating a complex message to a broad audience, it is important to simplify your message so that everyone understands, yet still retain the integrity of the full story. This was a crucial reality for Andrew Boraine (retired CEO of Cape Town Partnership) when he prepared for the EDP’s (Economic Development Partnership) annual conference.
By telling real stories, with real people, the presentation motivated the audience to join the EDP for a better future. Also important about the EDP is the fact that they were canvassing for people who are initiators to begin the change.
The importance of listening to our client’s needs and converting a complex presentation into something simple was a real challenge in this particular project. By using simple visual cues, we effectively communicated the story in an understandable way, whilst keeping it interesting and maintaining the attention of the audience.
By using the “Prezi” platform, we created an interactive presentation that enabled the client to zoom in and out at different places within a bigger overall picture. This extra dynamic adds a compelling layer to storytelling.