Distance Learning tuition provider, the International Business Training College (or IBTC) are Cape Town based, catering for internationally recognised professional qualifications. All IBTC courses include a complete set of internationally acclaimed study material, developed to ensure that students have control over what they learn, the way they learn it, and the pace at which they work.
One of their products is a Management Accounting Course, which they wished to showcase to students in a way that would attract their attention. The challenge was to communicate a complex subject in an engaging way, in order to then maintain the students’ attention and convince them to make the choice for this particular course.
We chose to create a personable little character that lives in a small accounting universe to become the mouthpiece for the client to communicate with the students. The story spoke directly to the students’ life path and where they were heading to in their careers. “Do you want an ordinary job? Or do you want your dream job?” was asked by the facilitator.
The Prezi platform helped to highlight the students’ journey, showcasing different aspects in a dynamic and interactive way. This proved a spot-on method of presenting to this specific audience and allowed for greater education and buy-in of the course.