How do you create a web portal that is easy to use for visitors who want to experience the vast biodiversity of the Western Cape, as well as a credible updated reference site for the scientists and enthusiasts that protect the fauna and flora within dedicated nature reserves?
This was the question that preluded the brief to redesign the Cape Nature website.
When Infestation was tasked to take on this project, we started with the user in mind. Through a series workshops with the stakeholders we built a robust wireframe testing the different user journeys to minimise the click count.
It was important that the site was built on an open platform that was easy to maintain and manage vast amounts of content. It also needed to visually reflect the diversity and beauty of Cape Nature through images and design elements.
In the the end the success of this website has been due to working with a brilliant engaged client who understand the importance of planning upfront as well as the power of letting the content speak loudest.
We are proud that our expertise can be put to good use to celebrate and protect our environment.
Check out this site here: www.capenature.co.za