Conceptualising a visual language to top that of STBB’s highly successful origami campaign was no easy feat. The new campaign had to speak to all the qualities of the previous campaign as well as STBB’s unique personality and business qualities. The final product had to be expert, professional, honest and strong.
We chose to work with a form of paper art which focuses cutting and folding to create dimension and texture from a simple piece of paper. The animals we used speak to a quality of STBB and their service: Meerkats are fierce and loyal, while rhinos are strong and steady.
The final product is clean and professional while retaining the personal touch that makes STBB so valued to their clients.