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Landbouweekblad advert campaign

Landbouweekblad advert campaign

The legendary Afrikaans farming magazine, Landbouweekblad, wanted to advertise to their target market: the farmers of South Africa, to keep the brand top of mind.

With this advertisign campaign, Infestation focused on the fact that Landbouweekblad “cuts to the chase”, offers hard facts and a good read. We played with the tagline and created a pun that resonated with their audience.’n Boerse lees” drills right down to the core of the farmer’s psyche and makes it personal