Infestation recently had the opportunity to help strategise, design and build an online community for people looking to interact with what Cape Town has to offer in a new and useful way. Mapmyway.co.za combines advanced mapping and listings technology to create a sophisticated, curated, routes-and-destinations website that showcases Cape Town’s best in a personalised way.
Rather than merely listing destinations, the website groups the destinations into categories, which in effect act as a mall, so that whilst searching for one thing, the user is made aware of what else there is to do in the vicinity or neighbourhood – both events and places of interest – adding a richness and usability to the search.
The user is able to login and create their own ‘way’, marking things of interest they have uncovered for review at a later stage, thus adding the ‘my’ into mapymyway. Curated routes include a “design” route, a “street art” route, a “local fashion” route, a “what-you-can-do-for-free-on-your-birthday” route, a “food” route, “kids) route, and a “green” route, amongst many others.
Mapmyway.co.za is an ongoing project that will morph into new and better ways to grow the online community and keep people interested.
To view the site please click here.