Our Work

Market On The Edge (SA Innovation Summit)

Market On The Edge (SA Innovation Summit)
Market On The Edge (SA Innovation Summit)
Market On The Edge (SA Innovation Summit)
Market On The Edge (SA Innovation Summit)

Market on the Edge is the official exhibition area of the SA Innovation Summit, an organic innovation experience that encapsulates the activities, ambitions and business approaches of South Africa’s foremost thought leaders and innovation drivers.

We were tasked to create the brand language for the market. Visually it had to speak to the innovation aspect of the market as well as the social part. There was a big push for families to bring their kids. Taking this into consideration we decided to create a playful bug that could morph across various communication platforms. Some of the main elements included street pole poster and flyer.