MoDILA – Museum of Design, Innovation, Leadership & Art
Makeka Design Lab are a team of visionary urban thinkers, weaving a lasting kind of magic aiming to shape the future of Cape Town into a global hub for design, innovation and cultural exchange.
To do this, they are proposing MoDILA, an iconic museum and education platform aimed at urban renewal projects in a new entrepreneurial and design precinct. It will be the first large-scale premier museum of African contemporary visual art and design in South Africa.
Infestation’s brief was to direct that magic towards investors and put them under the African spell – to buy into and invest in this visionary concept. The brief was to design a brochure that would deliver the concept in an attractive package; that would not overburden the audience with unnecessary technical information but would carry enough data and weight to engage and delight.
The brochure morphed throughout the design phase and was reprinted three times before going online. It continues to be used as a tool to market and sell the concept.