The SA Décor & Design annual is a household name in the interior design, architecture and renovation industry in South Africa. Now in its 20th year, it is the most comprehensive and credible directory available.
Upon accepting the job of redesigning the latest edition of the book, Infestation also agreed to redesign the website in order to enhance the user experience and create a seamless, cross-selling platform for advertisers. Optimised for mobile, and custom-built on a WordPress platform, it is designed to be self-managed and updatable by the SA Décor team.
The result of many months of collaboration and hard work, www.sadecor.co.za is no longer just an amassment of directory listings – it is in fact, the business model of the future, having moved from a buyers guide of industry suppliers to a rich content-hub that offers a comprehensive service to advertisers and users alike, with high levels of engagement and targeted demographics.
With a collation of leading supplier catalogues, a shopfront portal, in-depth listings and advanced search functionality, it is a framework that connects and informs the end-user of leading industry trends and developments.
Sophisticated custom-built analytics allow for advertisers to be kept up-to-date on how their investment is paying off and who is seeing and engaging with their advert. A payment gateway for advertisers allows them to access and change their paid-for online listing in real time.
While we cannot control what each advertiser chooses to showcase on the website, we are very proud to have built a framework and business model that will provide SA Décor with a massive future return on their website investment.