Mxit is a free instant messaging application developed to run on multiple mobile and computing platforms. Mxit allows users to send and receive one-on-one text and multimedia messages to and from other users, and in general chat rooms. It currently has about 10 million active subscribers.
We were approached by Juan du Toit (the International Marketing Director of Mxit) to create a presentation that would explain and promote his product at the Mobile Media Mindblast conference. He was presenting alongside big names such as Google and Vodacom, therefore he needed his presentation to shine.
Prezi is cloud-based presentation software that allows you to create a cinematic and engaging experience, very much in the manner of an interactive infographic.
Because of the non-linear manner in which Prezi works, we were able to capitalise on its zoom function, thus creating a beautiful design when the presentation is viewed slide by slide, as well as creating a completely different reveal when zoomed in or out. The circular design for the infographic worked well for this format and lead the eye to the final slide in the centre – a multimedia video that wrapped the presentation up perfectly.
The audience at the seminar were blown away by the presentation and thereafter we were commissioned to create many more engaging presentation pieces for Mxit.