NCPC Annual Reports
The mandate for the National Cleaner Production Centre (NCPC) is to enable the South African industry to increase competitiveness and sustainability through more resource efficient and cleaner – or greener – production. To this end, they focus on identifying and advising industry on cost saving options through reduced energy, water and materials usage, as well as more efficient waste management. These assessments help companies become more environmentally responsible, productive and competitive businesses.
In an industry that is future-forward, the NCPC annual reports need to define and report on their mission and activities in a way that is accessible to everyone and in a manner that conveys their vision openly. The reports also double up as marketing brochures and are thus required to be more than just a report back on the figures for the year that was.
For the 2012 reporting period, we chose to concentrate on the idea that every action in business has a life beyond the immediate. The one cup of java you drink each day may not seem of much consequence to the environment but how about when that one cup is consumed each day on a global level, every year? Through a series of simplified, interconnected circles that symbolise proportion and scale, we helped people visualise the size of this carbon footprint – along with many other examples within the 8 sectors in which the NCPC operate.
The annual reports have been a resounding success each year for the three years that Infestation has designed them and the print runs are more often than not upped or repeated in the months following their release. In keeping with the concept of sustainability however, the 2011 and 2012 reports both contained CDs that housed the entire reports digitally, thus reducing the need to reprint each time.