Overberg Agri toolkit
Overberg Agri Ltd is an interesting client with a company structure that is tricky to grasp by the average layman. They not only provide much-needed support to farmers in the form of agricultural supplies, deliver irrigation planning solutions, store copious amounts of grain, do tons of R&D, offer insurance planning and investment opportunities to shareholders, but they also own a series of subsidiaries (Overberg Agri Investments) that range from a leading distributor of industrial fasteners (Boltfast), an abattoir (Bredarsdorp Slagpale), a wet pet food manufacturer (Promeal) and a lime-producing company (Bontebok Limeworks) that produces lime for a myriad of uses.
If this sounds complicated, it’s because it is! Our brief was to simplify and explain the company’s structures and produce a toolkit for a high-level sales pitch that would include attractive brochures for the main division (Overberg Agri Bedrywe) as well as for each of its subsidiaries (Overberg Agri Beleggings).
The toolkits contained five booklets and five accompanying factsheets, which were shortened, factual versions of the booklets; designed to be housed in a singular company folder displaying the company structure in an easy to understand organogram.