For many years, Infestation has actively pursued working with thought leaders and placemakers at the forefront of building an inclusive, world class city. Our recent work with Cape Town Tourism has allowed us yet another inroad into the inner sanctums, where strategic decisions are designed to benefit all who visit, live in and work in our beautiful city.
In early 2013, we were briefed to design all supporting collateral for the 2013 Cape Town Tourism Annual General Meeting, attended by the city’s tourism glitterati.
The brief included the keynote speaker’s presentation, the Annual Report (a print and interactive digital version) the 2014 Official Visitors Guide to Cape Town, found in every tourism outlet in the Western Cape, and the Members’s Handbook, which informs approved tourism vendors of the framework and support structure to which they have access as a result of being affiliated with Cape Town Tourism. Banners, stickers and posters were all thrown in for good measure.
Bundled with this chunky little brief, came the further request to art direct the 2014 photographic campaign that promotes the strategic positioning of the city to international key markets for the year ahead. Shooting with Russell Smith and Frank Productions made the job feel like ice cream on a hot day, and Russell’s beautiful imagery of our city’s many faces will be splurged around for the duration of 2013 and 2014.
When the sleeves were finally rolled down again in October after the completion of all briefs, the double-digit Gigabytes of data being backed up was a tell-tale sign of the size and scope of the job.
Did we love it? You bet. Would we do it again? Absolutely. Will Cape Town’s visitors benefit from the work put in by this amazing team of people so evidently passionate about their city? No doubt!