STBB – more than just the paperwork
In 2009, Smith Tabata Buchanan Boyes approached Infestation to design an advertising campaign for them. In the process of unpacking their request and understanding what the company stands for, we realised that it was the perfect opportunity to rebrand and reposition the company at the same time.
Over the next couple of months we embarked on a rebrand of their entire organisation. The concept that we presented for their print advertising campaign was so successful that we rolled it out across all their marketing material, including calendars, online banners, website and brochures.
The resounding success of their ‘more than just the paperwork’ origami campaign has elevated the brand position of STBB in the eyes of the public. Coupled with the extensive exposure over various customer and trade publications, the STBB brand has become a familiar household name with a reputation for approachability and exceptional service.
Currently we are the brand custodians for STBB and we work very closely with them to look for ways to improve their position in the market and increase their offering to their clients.