Local Economic Development (LED) aims to bring on economic development and growth in an area, with the objective of creating jobs and improving the quality of life for all in that area. LED is the result of joint planning by a municipality, its community and business sectors – all brought on board to identify resources, understand needs and work out plans to find the best ways of making the local economy fully functional, investor-friendly and competitively productive.
To explain this concept to their target audience (municipal officials and councilors) the Swedish Association approached us to create a toolkit that would aid their developmental work in the municipalities throughout South Africa, Botswana and Namibia. The toolkit consisted of a series of six technical books – each aptly designed and illustrated, an attractive magazine simplifying and summarising many of the LED concepts in 112 pages, summary cards of these and other toolkits in the series, as well as pull-up banners, folders, and bookmarks for road-shows and workshops.
What the team of designers knew about LED at the onset of the project was negotiable, but having spent a few months devising a toolkit that opened the concept up to all people at all education levels.
Our client was delighted with the design and outcome of the toolkit, and revealed that the tools were very well received by the facilitators and councillors, once again proving that through clever design, even something as technical as Local Economic Development can be made accessible to all.