If the aim of an annual report is to disclose the financial activities and achievements for the year that was, then the aim of its design should be to engage with the end-user in such a way as to entice said end-user to read it. However, in so many cases, annual reports are something that no one apart form the designer – except possibly the CFO – actually reads.
To buck this trend, Cape Town Partnership asked us to design an entirely new concept – their annual review as a map of their year’s work and influence in Cape Town, and a tool to introduce people to who they are and what they do. The report reads as a journey through subjects such as “why social housing matters”, “supporting creative talent” and “sustainability – towards a resilient city”, cleverly mapping the stories to the locations. Each story represents a bigger body of work that spans high level planning and policy to community interactions and street level communications.
The A1 report is folded and housed inside an A5 hardcover format, with the central city map debossed on the cover. An orange trace bellyband encloses the map and adds a sense of placemaking by providing Cape Town Partnership’s GPS co-ordinates on the outside that lines up with their offices on the map itself.
Proud of this piece? You bet we are.