The client, the National Arts Festival, asked INFESTATION to come up with a new design language for the festival, which is now in its second year; a strong and unique look and language that could apply not only for the Cape Town Fringe Festival, but also for future Fringe Festivals in other cities. It is a complete re-brand from the previous year’s look-and-feel. The logo was tweaked and a brand language developed that could extend to various communication channels, including posters, street pole flags, social media avatars and imagery, signage and printed promotional items.
The design language captures the dynamic theatrical variety of this top-class collection of theatre with an emphasis on the art of performance. We adopted a more vintage approach through the use of black and white photographs, with a neutral yet colourful palette.