Success of Open Design Cape Town
It’s quite possible that the high of Open Design Cape Town has never really left the team of Infestation, but has merely been collected into a small inspiration reservoir ready for the next Open Design because we know 2014 is going to be big. And how do we know this? The numbers don’t lie.
The inaugural Open Design Cape Town event set the tone and made its mark to show that it was here to stay – and as the brand and marketing custodians, we couldn’t be prouder of the success we accomplished in such a small space of time:
Anchor Events: 12 | Total Events: 81 | Venues: 38 (throughout Cape Town) | Visitors through City Hall: 5 815 (21 – 31 August 2013) | Visitors through participating events: 1500 (21 – 31 August)
Events that broke attendance records: Pecha Kucha Cape Town (680) | Creative Mornings Cape Town with Bruno Morphet (122) | Future Cape Town Open City mini-conference (120) | Open Architectural Studios (15 studios) |
Media Exposure: R5 million (July 2013 – August 2013) | Facebook Likes: Over 1000 likes before event had started | Twitter Followers: Over 500 followers before event had started.
Unique Visitors to www.opendesignct.com: 11 456 (July 2013 – August 2013) | Page views on www.opendesignct.com: 72 622 (July 2013 – August 2013) | Total visits to www.opendesignct.com: 20 263 (July 2013 – August 2013)
What’s happening in 2014?
We can’t let on to too much, but what we can tell you is that we’re looking at extending the duration of the festival and hoping to create more platforms through which creative minds can showcase their work.
The year of Cape Town as World Design Capital is around the corner, and with design media attention turning to Cape Town, Open Design Cape Town 2014 can only be bigger and better, a through-the-year platform for everybody to engage with.
So, what will you be sharing next year?
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