Posts Tagged ‘brand strategy’

When is it time to rebrand?

If your company is your body, then your brand is your face, both sensing and communicating. Your face not only tells the world who you are, but based on the cues it receives, it also informs your brain and body about where you are. Your brand works in the same way. Your brand should be engaging with…

The thinking behind stand-out brands

The business world is more competitive than ever. That’s why it’s critical to have your finger on the pulse of your brand’s health at all times. This means knowing where your business lies within its life cycle. Is it growing, has it hit a plateau, or is it reaching the end? If you’re growing, you want to sustain…

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