All posts tagged brand strategy

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If your company is your body, then your brand is your face, both sensing and communicating. Your face not only tells the world who you are, but based on the cues it receives, informs your brain and body as to where you are. It works very much like a brand, which should be engaging both your internal organisation and the public with your business in deep, meaningful ways. So says Christo Maritz of Cape Town design agency INFESTATION.

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Now more than ever, it’s critical to have your finger on the pulse of your brand’s health at all times. This means knowing where your business lies within its life cycle: growth, maturity or decline. If you’re growing, you want to sustain that. If you’re on a plateau, you need to look at reinvigorating so that you don’t decline. And, if you’re in decline, you’re looking at a major kick-start or revamp. Continue Reading →