If your company is your body, then your brand is your face, both sensing and communicating. Your face not only tells the world who you are, but based on the cues it receives, informs your brain and body as to where you are. It works very much like a brand, which should be engaging both your internal organisation and the public with your business in deep, meaningful ways. So says Christo Maritz of Cape Town design agency INFESTATION.
Now more than ever, it’s critical to have your finger on the pulse of your brand’s health at all times. This means knowing where your business lies within its life cycle: growth, maturity or decline. If you’re growing, you want to sustain that. If you’re on a plateau, you need to look at reinvigorating so that you don’t decline. And, if you’re in decline, you’re looking at a major kick-start or revamp. Continue Reading →
Cape Town-based design agency INFESTATION recently did a photoshoot to capture the front cover image for the Cape Town Visitors’ Guide 2016…
With the shoot taking place at Bo Kaap Kombuis restaurant in August Street, the images were specifically planned to feature a reflection of Table Mountain in the glass of the upstairs section of the restaurant.
That’s not as easy as it sounds to get right, with this shoot in question spread out over seven days after scouting, including all the indecision and weather calls.
INFESTATION has produced the guide on behalf of Cape Town Tourism for the last three years. Here, Sam Bainbridge, Art Director at INFESTATION, tells us what went into getting ‘the shot’… Continue Reading →