All posts tagged Cape Craft and Design Institute

Christo-HiRes

“What are you doing for 2014?”

It’s the question everyone is asking, particularly with the spotlight on Cape Town as World Design Capital. This year is brewing and bubbling with anticipation and expectation. With everyone either waiting for things to happen or scrambling to make things happen, we believe there is only one way to see the change you want; lead the way.

So with the Happy New Year wishes fading fast, let me tell you what Infestation will be doing in 2014…

We plan on turning all those exciting new projects into visual reality. Many of the jobs we started last year are beginning to see the light. They excite us because they have challenged us. Keep an eye out for them as they emerge. Some – like the new website for CapeNature and Skybound rebrand – are visible already. Others like the “Better Living Challenge”  from the Cape Craft and Design Institute and the Greater Tygerberg Partnership rebrand are still taking shape. Whatever the project, we are looking forward to sharing our ideas with you.

Internally, it’s very much in with the new, and chances are you’ll be meeting and working with many new names and faces. What that means is some new exotic spices being added to the mix. And who doesn’t like an added kick of flavour? For our clients, it means we can now offer more services in-house, like PR and direct-mail strategy.

Since 2001, infestation has hosted many interns and this year will be no exception. The only difference is, with the focus of WDC2014, we are getting a lot of enquiries from abroad. In early February we are welcoming an international intern from Holland and graduate from the highly acclaimed design school Willem de Koning Academie in Rotterdam. If you know of anyone wanting to intern or take up residency, let us know – this is THE year!

Thanks to our collaborative and creative space, our hot-desks have also taken off. This is the second year we are sharing our studio with like minded entrepeneurs and industry experts. So if you or anyone you know wants one of the hottest desks in Cape Town, let us know and we’ll be in touch.

 

Infestation’s Official Cape Town Design Guide

Now, we can’t talk WDC2014 without mentioning our yellow plans for the year. We have been privileged to be part of this incredible journey since bidding in 2010, and we continue to stay involved whether it’s through the Creative Sessions or Cape Town Design Network. We even have our very own officially approved WDC project, the Official Cape Town Design Guide. Sign up to get news the minute we go live!

If you want a flavour of what the different projects are all about, I can recommend attending one of the eight pitching sessions: 30 short entertaining inspiring pitches per night.

Please stay connected, either through Facebook and Twitter, or subscribe to our newsletter and take look at what we’re doing – our website has it all. We’re really happy to say our experience in digital has given us a competitive edge, but we’ll let our work speak for itself.

Wishing everyone one hell of a yellow year!

Christo

P.S: Take a moment to read this article by Business Day on the rise in tourism Cape Town is experiencing. We’re hoping to give those visiting our shores an insight into Cape Town design with our Official Cape Town Design Guide.

 

paper studio

It’s been a busy year for us, and with it coming to a close we take a look at a few of the fantastic Infestation projects we’ve had a chance to be part of, and share with you some of the work and clients that have kept us inspired throughout the year – from dressing Cape Town Airport to welcome visitors to our World Design Capital to rebranding one of SA’s biggest online accommodation booking sites.

SKYBOUND CAPITAL
Branding & Strategy

When one of our favourite clients gave us the challenge to rebrand their international investment company, we had our work cut out for us. The challenge was to produce a credible brand in a predictable visual market that would stand out above the rest. By positioning Skybound Capital as the artisans of investing, Infestation put together a consolidated multi-platform brand experience that spoke to their core values and business strengths, helping them better tell their story to their clients.

CAPE TOWN TOURISM
Design and Publishing

Our recent work with Cape Town Tourism allowed our strategic decisions and design to benefit all who visit, live in and work in our beautiful city. With the 2013 Cape Town Tourism Annual General Meeting, we were thrown into the fast-paced mix of presentations, annual reports, visitor guides and campaign shoots, ensuring that visitors will benefit from the work put in by this amazing team of people so evidently passionate about their city. Look out for the latest Visitor’s Guide sporting a double cover. Thanks to photographer, Russel Smith, and his team for their beautiful cover photography showcasing the best Cape Town has to offer.

You can read more about our work with Cape Town Tourism here.

OPENSTREETSCT
Design

OpenStreetsCT is a citizen-driven initiative, working to change how streets are used, perceived and experienced. When we were approached by the Open Street Cape Town team to design a t-shirt that embodies everything that is OpenStreets – there was plenty to work with. From skateboards and coffee to music and general happiness, the t-shirt became a fusion of elements that spoke to the celebration of OpenStreets.

SAFARINOW
Branding & Strategy

The travel industry is rife with overused visual metaphors. SA’s biggest online accommodation booking site, SafariNow.com wanted to carve a unique space for their brand and we were able to deliver an identity that communicated their Number One status producing a modern personalised on-line brand that speaks directly to their audience.

You can read more about our work with SafariNow here.

HOW TO BE A DESIGNER
Design Education and Publishing

Asking the question “Want to have a designer future?”, we had the opportunity to put together an informative booklet for the Cape Craft and Design Institute (CCDI), educating young people on the different avenues that form part of a designer future. Using trendy illustrations, it analyses specific design careers, and matches its attributes to different characters and their accessories. Bright, bold and captivating – a design future brought to life.

WORLD DESIGN CAPITAL AIRPORT BRANDING
Branding & Campaigns

With World Design Capital 2014 expecting visitors from around South Africa and the world, our airport will play a vital role in welcoming guests to our design city and as such, Infestation was asked to design large sections of the Domestic and International Arrivals walkways with World Design Capital (WDC2014) branding. This is one of the first activations – sponsored by the City of Cape Town – that has brought the reality of World Design Capital to our citizens, with artwork that highlights a few key projects and showcases how design can transform people’s lives.

You can read more about our work with World Design Capital here.

*To take a look at all the other Infestation projects we’ve done, check out our portfolio.