The word ‘culture’, which used to strictly apply to things like art galleries, symphonies and cheese, has entered the mainstream workplace. It’s a buzz word that makes even the word ‘content’ look underused. People on trend-watch associate culture with start-up greats like Apple and Google. Today culture is even trickling into the corporate world, with “Chief Culture Officer” as one of the business buzzwords of 2015. Yet just like the culture behind a good brie, culture has always been there in the creative agency world. This doesn’t mean that agency cultures are always good, nor that culture is all about having a kickass espresso machine or lunch-time yoga classes. Yes, creative spaces definitely make creative people more creative, yet that’s not all there is to culture.
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