When: Wednesday, 15 April from 12 noon to 1pm (GMT+2)
Co-hosts: @FriendsofDesign, @CreativeCT and @opendesignct
Through design, we can create solutions to local challenges.
Join us on Wednesday, 15 April as we chat on Twitter about design that really matters.
Q1: What role does #designthatmatters have in your life? #DZNChat
Q2: What can we do as designers, design lovers & supporters to encourage & create #designthatmatters in future? #DZNChat Continue Reading →
2015 is a big year for us at Infestation. We’re busy with new projects, have new clients that we’re honoured to work with, are welcoming new additions to our Infestation family and are offering extra services, including Search Engine Optimisation (SEO) and Pay Per Click (PPC). We’re excited to be pushing the disciplines of design and digital even further – and with this in mind, we’d like to share our predictions for 2015, from harnessing human emotions to re-examining the role of branding in big business.
As a Cape Town design agency passionate about the Mother City and the design that is not only part of its heritage, but also part of its everyday fabric of life, it would have been remiss of us as an agency not to put forward a project during the World Design Capital 2014 Call for Entries, which not only celebrates design, but also showcases how design can play an integral part in the various ways we engage in the social environment. Below are two shortlisted projects that have made their way out of Infestation and soon, onto the world stage:
THE OFFICIAL CAPE TOWN DESIGN GUIDE
It’s easy to say design is everywhere, but for the visitors coming to Cape Town next year – and even the locals – it isn’t always easy to find design, particularly across the sprawling beauty of the Mother City. Based on the vision of an economically enabled design community and on the London Design Guide, The Cape Town Design Guide uses the principle of one city, one map and multiple routes. Accessible by web or app, the portal’s detailed, site-specific information allows users to map their way around WDC2014, connecting them to designers, events, venues, studios and the wider design community.
“With next year being WDC2014, there will be a lot of attention from visitors and media coming to Cape Town,” says Infestation’s MD, Christo Maritz. “We’re hoping the official Cape Town Design Guide portal will connect visitors to experience design by finding design to see, to do and to buy, and ultimately experience Cape Town from the perspective of the people who know Cape Town best.”
CLEAR DATA SCIENCE VISUALISATION
If you’ve ever wondered what it would look like to map out the millions of conversations people are having on Twitter around one specific mention, wait no more. Clear, a group made up of Nix Harwood, Mark Wilson and Ben Hartt, have managed to put the words to pictures and show the real picture behind our massive global community. They will be sharing, through data visualisation, quantitative and qualitative information, the online conversation surrounding WDC2014 amongst those engaged in the various events and those looking in.
“What’s great about visualisations is that they can be viewed in real time and you can access them on any device with a web browser – no special apps are necessary,” explains Clear co-founder Nix Harwood, who is also an Infestation brand designer. “We propose that WDC could use our project to show the sentiment of the social media commentary on how design is transforming lives during the year of 2014.”
For more information on both the official Cape Town Design Guide and Clear Data Science Visualisation, as well as other WDC2014 projects, visit World Design Capital 2014
It’s been a busy year for us, and with it coming to a close we take a look at a few of the fantastic Infestation projects we’ve had a chance to be part of, and share with you some of the work and clients that have kept us inspired throughout the year – from dressing Cape Town Airport to welcome visitors to our World Design Capital to rebranding one of SA’s biggest online accommodation booking sites.
Branding & Strategy
When one of our favourite clients gave us the challenge to rebrand their international investment company, we had our work cut out for us. The challenge was to produce a credible brand in a predictable visual market that would stand out above the rest. By positioning Skybound Capital as the artisans of investing, Infestation put together a consolidated multi-platform brand experience that spoke to their core values and business strengths, helping them better tell their story to their clients.
CAPE TOWN TOURISM
Design and Publishing
Our recent work with Cape Town Tourism allowed our strategic decisions and design to benefit all who visit, live in and work in our beautiful city. With the 2013 Cape Town Tourism Annual General Meeting, we were thrown into the fast-paced mix of presentations, annual reports, visitor guides and campaign shoots, ensuring that visitors will benefit from the work put in by this amazing team of people so evidently passionate about their city. Look out for the latest Visitor’s Guide sporting a double cover. Thanks to photographer, Russel Smith, and his team for their beautiful cover photography showcasing the best Cape Town has to offer.
You can read more about our work with Cape Town Tourism here.
OpenStreetsCT is a citizen-driven initiative, working to change how streets are used, perceived and experienced. When we were approached by the Open Street Cape Town team to design a t-shirt that embodies everything that is OpenStreets – there was plenty to work with. From skateboards and coffee to music and general happiness, the t-shirt became a fusion of elements that spoke to the celebration of OpenStreets.
Branding & Strategy
The travel industry is rife with overused visual metaphors. SA’s biggest online accommodation booking site, SafariNow.com wanted to carve a unique space for their brand and we were able to deliver an identity that communicated their Number One status producing a modern personalised on-line brand that speaks directly to their audience.
You can read more about our work with SafariNow here.
HOW TO BE A DESIGNER
Design Education and Publishing
Asking the question “Want to have a designer future?”, we had the opportunity to put together an informative booklet for the Cape Craft and Design Institute (CCDI), educating young people on the different avenues that form part of a designer future. Using trendy illustrations, it analyses specific design careers, and matches its attributes to different characters and their accessories. Bright, bold and captivating – a design future brought to life.
WORLD DESIGN CAPITAL AIRPORT BRANDING
Branding & Campaigns
With World Design Capital 2014 expecting visitors from around South Africa and the world, our airport will play a vital role in welcoming guests to our design city and as such, Infestation was asked to design large sections of the Domestic and International Arrivals walkways with World Design Capital (WDC2014) branding. This is one of the first activations – sponsored by the City of Cape Town – that has brought the reality of World Design Capital to our citizens, with artwork that highlights a few key projects and showcases how design can transform people’s lives.
You can read more about our work with World Design Capital here.
*To take a look at all the other Infestation projects we’ve done, check out our portfolio.
We all like to quote Jack Welch who said, “Good is the enemy of Great”. When it comes to design (digital design, graphic design or print design), what is the difference between good design and great design? Does it look better? Do more people like it? Is it different?
We believe the difference is in the difference it makes.
Recently we took on the task of rebranding Infestation. The brief seemed clear: Develop a brand that will convey our ability to effect change through our design. Visually convey the concept that one small interaction with us, will set off a chain reaction for our clients that will ultimately improve their business in a big way.
Easier said than done. The word Infestation does not always conjure up warm and fuzzy feelings. It does however challenge thinking. It alludes to the point where a lot of small interactions become one big movement.
We like to believe that creativity works in the same way. In our work and our design process we look for those creative moments where we know our design will deliver more than aesthetics. The point where we know it will make a markable difference.
Welcome to our new brand identity. A point of disruption – a tipping point suspended in a moment. This anticipation is met with one certainty: change.
(Or in other words, what exactly is Digital Publishing?)
Without trying to unpack an answer to this question by applying mathematics , consider that the string would be as long as it is, from where it started, to where it ended. Or you could say it is twice as long as half its length. Whichever way you looked at it, this riddle still seems largely unquantifiable, right?
This sort of grappling with a string that has no end, is much akin to our quest in early 2012 to get a handle on Digital Publishing – the deeper you seem to dig, the more answers there seem to be – you just need to know which one to pick.
It is largely accepted that the term ‘digital’ is associated with the intangible, the untouchable, the changeable, whilst the association with ‘publishing’ is of something having mass and matter, a physical product that occupies space.
How then, you might wonder, did the phrase ‘Digital Publishing’ become such an oxymoron?
Not only is the acquisition of knowledge in this area a bit like floating a paper boat on the Vaal Dam, more pertinently, there is a veritable rabbit hole of information you will fall through, trying to do just that. By scrabbling through our own Warren, we began to uncover the issues in more detail, so that some of the deep magic behind it, has become understandable, quantifiable and useful for all.
Digital Publishing demystified, if you will.
Watch this space for a series of posts dedicated to Digital Publishing, where we will start to unpack the pivotal issues with you.
This episode of trying to debunk digital printing is the first of an Infestation series. Please feel free to add your perspectives, give feedback or ask any questions relating to this topic.
By Sam Bainbridge
As graphic designers, we have an affinity for all things paper. It brings out the design geek in all of us; no matter whether it’s the new Antalis booklet, a die-cut wedding invitation or the new paper stock that Visi is using. In-depth paper discussions are a very usual buzz around the Infestation water cooler. So, naturally, when an animation short film entitled Paperman showed up on our radar, we were instantly intrigued.
Paperman is a black-and-white short that combines traditional hand-drawn animation with computer animation. This ground-breaking technique is driving animation in an exciting new direction and landed this short film an Oscar in 2013.
The story revolves around two characters that meet on their way to work. In a very cheesy fashion (which we obviously love), the guy immediately falls in love with the girl. Unfortunately, she boards a train before they can properly meet. The story unfolds against a backdrop of perfect music, no dialogue, romance, quirkiness and paper – lots of paper …
The animation is breathtaking and a wonderful example of the substantial emotional impact that animation can make in seven all-too-short minutes.