We all want a greener, more sustainable world, yet the process of going green still seems to instil fear in some people. Good designers, on the other hand, embrace the move towards sustainability. Not only does green thinking lead to creativity and innovation, ultimately it’s good for business, which to us means happy clients.
Take annual reports, for instance, which are both a legal requirement and an eco-nightmare. After all the work, money, paper and ink that go into printing them (not to mention all the printing of proof copies prior to the actual print run), they mostly end up in the bin. They have served nobody – neither client nor recipient nor environment. Continue Reading →