We all like to quote Jack Welch who said, “Good is the enemy of Great”. When it comes to design (digital design, graphic design or print design), what is the difference between good design and great design? Does it look better? Do more people like it? Is it different?
We believe the difference is in the difference it makes.
Recently we took on the task of rebranding Infestation. The brief seemed clear: Develop a brand that will convey our ability to effect change through our design. Visually convey the concept that one small interaction with us, will set off a chain reaction for our clients that will ultimately improve their business in a big way.
Easier said than done. The word Infestation does not always conjure up warm and fuzzy feelings. It does however challenge thinking. It alludes to the point where a lot of small interactions become one big movement.
We like to believe that creativity works in the same way. In our work and our design process we look for those creative moments where we know our design will deliver more than aesthetics. The point where we know it will make a markable difference.
Welcome to our new brand identity. A point of disruption – a tipping point suspended in a moment. This anticipation is met with one certainty: change.
(Or in other words, what exactly is Digital Publishing?)
Without trying to unpack an answer to this question by applying mathematics , consider that the string would be as long as it is, from where it started, to where it ended. Or you could say it is twice as long as half its length. Whichever way you looked at it, this riddle still seems largely unquantifiable, right?
This sort of grappling with a string that has no end, is much akin to our quest in early 2012 to get a handle on Digital Publishing – the deeper you seem to dig, the more answers there seem to be – you just need to know which one to pick.
It is largely accepted that the term ‘digital’ is associated with the intangible, the untouchable, the changeable, whilst the association with ‘publishing’ is of something having mass and matter, a physical product that occupies space.
How then, you might wonder, did the phrase ‘Digital Publishing’ become such an oxymoron?
Not only is the acquisition of knowledge in this area a bit like floating a paper boat on the Vaal Dam, more pertinently, there is a veritable rabbit hole of information you will fall through, trying to do just that. By scrabbling through our own Warren, we began to uncover the issues in more detail, so that some of the deep magic behind it, has become understandable, quantifiable and useful for all.
Digital Publishing demystified, if you will.
Watch this space for a series of posts dedicated to Digital Publishing, where we will start to unpack the pivotal issues with you.
This episode of trying to debunk digital printing is the first of an Infestation series. Please feel free to add your perspectives, give feedback or ask any questions relating to this topic.
By Sam Bainbridge
Designing with a difference starts by knowing the desired outcomes. Through a series of interactions with our clients, we define the brief that becomes the blueprint by which we measure our creative success.
We listen. Understanding our clients’ business is our primary objective. Business history, strategic change and project objectives help to devise a clear brief based on desired outcomes.
We plan. After assimilating all the necessary information, we re-interpret the brief back to our client, make recommendations to scope, help to set expectations, timeline the project and plan the work into the studio.
We strategise. Armed with understanding and a comprehensive brief, we explore, evaluate and research a design strategy that will inform the creative.
What we’re good at, what we’re passionate about and who we’ve partnered with, underpins how effectively we have improved our clients businesses through our creative solutions.
Infestation services include:
Brand development, collateral and ongoing brand maintenance, including stationery, point-of-sale, retail promotions, signage and events collateral;
Web & digital design, including HTML, CMS & e-Commerce websites, newsletters and mailers;
Internal, corporate and consumer publications, including digital publishing for web, tablet and mobile devices;
Marketing and Social Media campaigns;
Below-the-line advertising and communication campaigns;
Strategic planning, project management, concept, realisation, and activation of all types of communication tools.
We print, develop and distribute. No drama – just quiet background efficiency.
With our years of experience and knowledge in the various online, digital and print processes, and a bouquet of top suppliers, we ensure that the final product meets our clients’ expectations, and does what it set out to do, whether for a print or online environment.
And after 13 years, we’re pretty good at it. We tell your story, using a language that is visual, expressive, compelling, clever and honest.
We are outcomes focussed, and our biggest drive is to help our clients business succeed. For this, we partner with the best, to obtain the best results all round. We are proud of our long-term relationships with a broad range of clients – from single entrepreneurs to large corporates. We put in the same amount of effort for each client, as though they were our only. Our clients are viewed as partners and we move fast to deliver professional service, smart ideas and excellent design. We have found that a disciplined process fosters collaboration, builds trust, and ensures responsible decision-making and results that exceed expectation.
But who are we to say all this. Why not take a look at what our clients have said?
VERY good news: Tasso absolutely LOVES the SCCR. He says it puts our document – content and design – in a completely different class even to the ones we have been aspiring to emulate. Many thanks!
Ek het gisteraand die eerste voorlegging gedoen oor die nuwe Visie en dit het baie goed gewerk en die storie loop mooi. Baie dankie vir julle insette.
I wanted to THANK YOU for doing such a spectacular job with the PPECB FACE Magazine! The client was over the moon, in their words: “They arrived and everybody loves them, they look beautiful.” Thank you Infestation for doing such an outstanding job, right at the end of the year – it was a push to the finish line and you guys did such an outstanding job, pushing through to the end, I really, really appreciate that.
Our first batch of maps just arrived and we are delighted with the end result – the transparent paper really does look great and the embossing is wonderfully tactile. Thank you very much to all the many hands, heads and hearts that contributed to making it happen.
Thank you for finishing this on time and with great quality. It makes me very happy!
THANK YOU SO MUCH! We’re giddy with excitement for the arrival of our new baby, MOLO. It’s beautiful and so far it’s been really well received around the office. First copies will be winging their way off to the likes of Ferial Haffajee, Helen Zille, Patricia de Lille, the full WDC board. I hope you had a collective high-five around the office for getting this out. Thanks for making it happen.
“Baie dankie vir die wonderlike ontwerp van die Masterchef boek. Dit was vir my net so lekker om saam met jou te werk. Dit was beslis nie die laaste keer nie.”
“You have gone beyond the call of duty on more than a few occasions when we have been pressed for time.”
“We appreciate the creativity that is coupled by professionalism. It’s a combination of Wow + efficiency + great people to work with = client satisfaction.”
“I cannot express my gratitude more for the work you all did to make my very unprofessional (meaning I am not a writer) book look professional!”
“The main advantage that Infestation has over the bigger agencies is the turn-around time which is very short and this is key to us at Parmalat as plans change and we often have very little to no time to get activities going.”
I thought I would tell you our Jhb office says that the two construction Candy/BuildSmart DPS brochures are a huge success. He has sold a number of BuildSmart systems already, and engaged in contracts already for the Essentials package. This he ascribes entirely to the layout and explanation in the brochures. Each one of those sells a number of Candy systems too. It’s all gone rather well. Thank you.
Thank you once again for everything you and Infestation have done to ensure such an excellent publication. The awards we achieved with you in 2012 – for design and communication – say it all. Education Update has set the benchmark for inhouse newspapers. This would have been impossible without your excellent work.
I just wanted to let you know that the client was absolutely BLOWN away by the Corporate Branding Workshop that you put together last week – as was I! From the client: “And I forgot to say thanks for a great session on the branding! Well presented.” So thank you for making me shine through your awesomeness!
Thank you for once again producing nice looking stuff in a friendly and positive atmosphere.
I finally have copies of Woman@Prayer in my hand – gives my heart a happy glow! I’m getting such good feedback from those who are reading it, and the cover and layout always draws positive response. You did a wonderful job.
It has been a great pleasure working with you! I can’t believe we’re at the end of the creative process. As you say, we’ll now be busy applying it all to our daily communication with the world – can’t wait to see it all in action. It is quite incredible that we managed the rebrand process entirely remotely. Creatively, you really ‘got’ what the Country Walks brand was about – first take – and gave us three distinctly-different creative options from which we were able to instantly choose one that felt instinctively right. And you were so efficient, and friendly with it!
You and your team have been amazing and such a pleasure to work with.
“It’s finally off to the printers. Sorry about the manic nature of the task…the anxiety and the excitement. The brochure looks amazing. You guys are fab…always thought so!”
“We love it! You got it spot on…”
“You are totally (and absolutely) blessed with considerable and unmatched talent and creativity.”
“It is an absolute pleasure, but more importantly fun to work with the design infestation team as they always put in so much creativity in all that they do. They always go the extra mile and get the details right to ensure their delivery is on par with the expectation dependent on each project. The openness, energy and patience is what makes our relationship so great.”
“You guys “get” Sally Little. Sally is very involved in the look and feel of all her interests, and has definite tastes. From the start, with the creation of her logo, you have been able to understand and create the look and feel that Sally has in mind. In addition, from my (practical) perspective, you are the agency of choice because of your overall service as well as your willingness to be flexible and accommodating as we grow.”