(Or in other words, what exactly is Digital Publishing?)
Without trying to unpack an answer to this question by applying mathematics , consider that the string would be as long as it is, from where it started, to where it ended. Or you could say it is twice as long as half its length. Whichever way you looked at it, this riddle still seems largely unquantifiable, right?
This sort of grappling with a string that has no end, is much akin to our quest in early 2012 to get a handle on Digital Publishing – the deeper you seem to dig, the more answers there seem to be – you just need to know which one to pick.
It is largely accepted that the term ‘digital’ is associated with the intangible, the untouchable, the changeable, whilst the association with ‘publishing’ is of something having mass and matter, a physical product that occupies space.
How then, you might wonder, did the phrase ‘Digital Publishing’ become such an oxymoron?
Not only is the acquisition of knowledge in this area a bit like floating a paper boat on the Vaal Dam, more pertinently, there is a veritable rabbit hole of information you will fall through, trying to do just that. By scrabbling through our own Warren, we began to uncover the issues in more detail, so that some of the deep magic behind it, has become understandable, quantifiable and useful for all.
Digital Publishing demystified, if you will.
Watch this space for a series of posts dedicated to Digital Publishing, where we will start to unpack the pivotal issues with you.
This episode of trying to debunk digital printing is the first of an Infestation series. Please feel free to add your perspectives, give feedback or ask any questions relating to this topic.
By Sam Bainbridge