All posts tagged Infestation Branding

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Cape Town Airport, also known as Cape Town International is the 2nd largest airport in South Africa. It is a major gateway for tourism in the country seeing million of visitors arriving in the city of Cape Town annually.  It is predicted that Cape Town Airport would have seen fourteen million travelers by 2015 making it the 2nd busiest airport in South Africa, and the third busiest in Africa, coming in behind OR Tambo International Airport and Cairo Airport. (http://capetown-airport.co.za/)

We recently had the honour of designing large sections of the Domestic and International Arrivals walkways with World Design Capital branding. It’s become apparent that not many Capetonians know what WDC2014 is about and why Cape Town has been awarded this designation. This is one of the first activations (sponsored by the City of Cape Town) that has brought the reality of World Design Capital to our citizens. The World Design Capital branding artwork highlights a few key projects that showcase how design can transform people’s lives.

Last week Friday we were treated by City Officials to a VIP tour of the airport so we could see the World Design Capital branding artwork up close and personal. It was an afternoon filled with adventure that started with a trip on the MyCiTi bus from the Civic Centre to the airport. After a very smooth ride on the road, we found ourselves weaving our way past floods of oncoming passengers eager to see their families as we walked into the domestic arrivals hall. After some rather funny security checks (with most of us setting off the metal detectors), we were escorted past some rather alluring Duty-Free shops and into the International arrivals area.

It was a great feeling to see the result of many long (and late) hours in prime position for the world to see.

To the rest of the world, we are ready to welcome you to the World Design Capital of 2014, CAPE TOWN!

 

World Design Capital branding project

 

 

 

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We all like to quote Jack Welch who said, “Good is the enemy of Great”. When it comes to design (digital design, graphic design or print design), what is the difference between good design and great design? Does it look better? Do more people like it? Is it different?

We believe the difference is in the difference it makes.

Recently we took on the task of rebranding Infestation. The brief seemed clear: Develop a brand that will convey our ability to effect change through our design. Visually convey the concept that one small interaction with us, will set off a chain reaction for our clients that will ultimately improve their business in a big way.

Easier said than done. The word Infestation does not always conjure up warm and fuzzy feelings. It does however challenge thinking. It alludes to the point where a lot of small interactions become one big movement.

We like to believe that creativity works in the same way. In our work and our design process we look for those creative moments where we know our design will deliver more than aesthetics. The point where we know it will make a markable difference.

Welcome to our new brand identity. A point of disruption – a tipping point suspended in a moment. This anticipation is met with one certainty: change.