Write a blog about your first month in Cape Town? It may sound simple, but trust me, it’s easier said than done. Where do I start? What do I talk about? How can I fit this into a few hundred words. Well I thought I’d give it a try.
Twentieth of February saw me leaving my comfortable home in Rotterdam, taking two planes, and 20 hours later I arrived in Cape Town. Here I was, on a continent, in a country and having touched down in a a city I had never been to. Daunted? Not really. I was ready for this adventure and to explore a different part of the world, and anyway, it’s not like I hadn’t done something like this before.
To be frank, the city is still growing on me. There is a lot I have to get used to and working full-time didn’t make that easier on me. But that said, I have had a chance to experience some pretty great events so far like the Love and Light party at Nelsons Creek and the Holi One at the Grand Parade. Great music, great people and compared to back home, cheap beer, what more could I ask for?
Back home, everything moves fast; you have to walk fast, bike fast and if a train or bus is even a minute late, people are already getting upset. But what I’ve noticed in Cape Town is that everything is easy going, particularly when I’ve been to places like the Waterfront, Old Biscuit Mill and walking around Green Point. They’re all relaxing, there’s good food and a great vibe that tells you to slow down and enjoy the here and now. It feels like no one is in a rush here, which makes it is way more inviting and gives you a sense of calm.
The Infestation Internship Experience
But let’s get to why I’m here: my Infestation internship. I wasn’t sure what to expect when I walked in on my first day, but it’s all been very exciting. Being around a great bunch of people who are open and willing to teach me anything is a great feeling. The work is varied, and Infestation jobs do not go on for too long, which keeps it fresh and challenging. I have enjoyed every minute of my time at the agency so far, and am looking forward to the next four months of learning, laughing and making!
If anyone has any tips for things I should do in Cape Town, they are always welcome!
Written by Anna Sinnige
“What are you doing for 2014?”
It’s the question everyone is asking, particularly with the spotlight on Cape Town as World Design Capital. This year is brewing and bubbling with anticipation and expectation. With everyone either waiting for things to happen or scrambling to make things happen, we believe there is only one way to see the change you want; lead the way.
So with the Happy New Year wishes fading fast, let me tell you what Infestation will be doing in 2014…
We plan on turning all those exciting new projects into visual reality. Many of the jobs we started last year are beginning to see the light. They excite us because they have challenged us. Keep an eye out for them as they emerge. Some – like the new website for CapeNature and Skybound rebrand – are visible already. Others like the “Better Living Challenge” from the Cape Craft and Design Institute and the Greater Tygerberg Partnership rebrand are still taking shape. Whatever the project, we are looking forward to sharing our ideas with you.
Internally, it’s very much in with the new, and chances are you’ll be meeting and working with many new names and faces. What that means is some new exotic spices being added to the mix. And who doesn’t like an added kick of flavour? For our clients, it means we can now offer more services in-house, like PR and direct-mail strategy.
Since 2001, infestation has hosted many interns and this year will be no exception. The only difference is, with the focus of WDC2014, we are getting a lot of enquiries from abroad. In early February we are welcoming an international intern from Holland and graduate from the highly acclaimed design school Willem de Koning Academie in Rotterdam. If you know of anyone wanting to intern or take up residency, let us know – this is THE year!
Thanks to our collaborative and creative space, our hot-desks have also taken off. This is the second year we are sharing our studio with like minded entrepeneurs and industry experts. So if you or anyone you know wants one of the hottest desks in Cape Town, let us know and we’ll be in touch.
Infestation’s Official Cape Town Design Guide
Now, we can’t talk WDC2014 without mentioning our yellow plans for the year. We have been privileged to be part of this incredible journey since bidding in 2010, and we continue to stay involved whether it’s through the Creative Sessions or Cape Town Design Network. We even have our very own officially approved WDC project, the Official Cape Town Design Guide. Sign up to get news the minute we go live!
If you want a flavour of what the different projects are all about, I can recommend attending one of the eight pitching sessions: 30 short entertaining inspiring pitches per night.
Please stay connected, either through Facebook and Twitter, or subscribe to our newsletter and take look at what we’re doing – our website has it all. We’re really happy to say our experience in digital has given us a competitive edge, but we’ll let our work speak for itself.
Wishing everyone one hell of a yellow year!
P.S: Take a moment to read this article by Business Day on the rise in tourism Cape Town is experiencing. We’re hoping to give those visiting our shores an insight into Cape Town design with our Official Cape Town Design Guide.
There’s always something happening at Infestation, even right up to the end of the year. Besides our work, we have other news to share with you before we turn off our computers, shut the doors and head into the silly season.
Providing interns with real agency experience is Infestation’s way of giving back – a big part of our germination campaign. We pick our interns based on their portfolios, their application letters as well as their place of study.
Over the past five weeks, Infestation has been…well…infested with a bunch of eager interns, looking to learn the tricks of the trade and provide industry insight before they graduate and head off into the real world.
This time round we decided to get a little competition going by taking on four interns from two of the top tertiary design schools in South Africa – Michelle Berger and Charlette Hepworth from Vega, School of Brand Leadership in Johannesburg and Carmen Ter Burg and Ashleigh Huntley from AAA School of Advertising.
The interns were put through their paces, working on real client jobs with the kind of timelines that would ensure they knew what to expect when they found themselves permanently employed. The various projects included working on branding and publishing, where the outcomes would be presented back to the client for feedback – meaning the work had to be of the highest quality.
What did they learn?
“I learned that I have a lot to learn,” said Vega intern Michelle, while AAA intern Carmen found the broad nature of the design work to be informative and ultimately providing a good overview of working in an agency.
Ashleigh was grateful to get insight into what the design industry has to offer having worked on a few logo designs for the Warehouse and Charlette is determined to move to Cape Town, reiterating what we at Infestation truly believe; that the Mother City is definitely a design capital.
INFESTATION INTERNSHIPS 2014
If you’re interested in pursuing Infestation internships in 2014, get in touch with us on email@example.com or on (021) 461 8601. You never know – you too might be infesting the Mother City with your design savvy.
OPEN STUDIO HOT DESKING
In the last year, Infestation has found itself renting out desk space to a number of freelancers in the creative field who are gradually growing their business and would prefer to be around like-minded people, as opposed to staring at a wall at home.
We’ve found that our hot desking has been hugely successful, both for us as an agency always looking to collaborate and grow our network, and for the individuals who have the benefit of tapping into the expertise Infestation offers.
So with it being 2014 and a big year for design, we are looking to grow our desk space and provide more opportunities for hot desking to professionals within the creative field. We’ll be looking at new desk layouts and how best to create an energy where everyone benefits and gets the most out of providing an open studio.
If you’re interested in renting desk space at Infestation, please get in touch with us at either firstname.lastname@example.org or on (021) 461 8601. For more information about Infestation, you can visit www.infestation.co.za or pop into our offices located at Entrance B, 149 Upper Canterbury Street, Gardens.
WE’RE TAKING A BREAK
It’s that time of the year when us creatives shut down our computers, put away our notepads, and take a moment or two to venture into the outside world. While we love working with our clients and creating concepts to showcase their initiatives, businesses and campaigns; our inspiration and creativity need a little top up every now and again.
So, in light of this, we’ll be closing our creative doors for three weeks, from 20 December 2013 until 13 January 2014.
On our return, expect a bunch of people ready and willing to make your creative dreams come true, excited with the prospects of a new year and new ideas.
Don’t think of it as an “Out of Office”, but rather “We’ve just stepped out to find ourselves more ideas, creativity and inspiration” – see you soon.