“What are you doing for 2014?”
It’s the question everyone is asking, particularly with the spotlight on Cape Town as World Design Capital. This year is brewing and bubbling with anticipation and expectation. With everyone either waiting for things to happen or scrambling to make things happen, we believe there is only one way to see the change you want; lead the way.
So with the Happy New Year wishes fading fast, let me tell you what Infestation will be doing in 2014…
We plan on turning all those exciting new projects into visual reality. Many of the jobs we started last year are beginning to see the light. They excite us because they have challenged us. Keep an eye out for them as they emerge. Some – like the new website for CapeNature and Skybound rebrand – are visible already. Others like the “Better Living Challenge” from the Cape Craft and Design Institute and the Greater Tygerberg Partnership rebrand are still taking shape. Whatever the project, we are looking forward to sharing our ideas with you.
Internally, it’s very much in with the new, and chances are you’ll be meeting and working with many new names and faces. What that means is some new exotic spices being added to the mix. And who doesn’t like an added kick of flavour? For our clients, it means we can now offer more services in-house, like PR and direct-mail strategy.
Since 2001, infestation has hosted many interns and this year will be no exception. The only difference is, with the focus of WDC2014, we are getting a lot of enquiries from abroad. In early February we are welcoming an international intern from Holland and graduate from the highly acclaimed design school Willem de Koning Academie in Rotterdam. If you know of anyone wanting to intern or take up residency, let us know – this is THE year!
Thanks to our collaborative and creative space, our hot-desks have also taken off. This is the second year we are sharing our studio with like minded entrepeneurs and industry experts. So if you or anyone you know wants one of the hottest desks in Cape Town, let us know and we’ll be in touch.
Infestation’s Official Cape Town Design Guide
Now, we can’t talk WDC2014 without mentioning our yellow plans for the year. We have been privileged to be part of this incredible journey since bidding in 2010, and we continue to stay involved whether it’s through the Creative Sessions or Cape Town Design Network. We even have our very own officially approved WDC project, the Official Cape Town Design Guide. Sign up to get news the minute we go live!
If you want a flavour of what the different projects are all about, I can recommend attending one of the eight pitching sessions: 30 short entertaining inspiring pitches per night.
Please stay connected, either through Facebook and Twitter, or subscribe to our newsletter and take look at what we’re doing – our website has it all. We’re really happy to say our experience in digital has given us a competitive edge, but we’ll let our work speak for itself.
Wishing everyone one hell of a yellow year!
P.S: Take a moment to read this article by Business Day on the rise in tourism Cape Town is experiencing. We’re hoping to give those visiting our shores an insight into Cape Town design with our Official Cape Town Design Guide.
It’s been a busy year for us, and with it coming to a close we take a look at a few of the fantastic Infestation projects we’ve had a chance to be part of, and share with you some of the work and clients that have kept us inspired throughout the year – from dressing Cape Town Airport to welcome visitors to our World Design Capital to rebranding one of SA’s biggest online accommodation booking sites.
Branding & Strategy
When one of our favourite clients gave us the challenge to rebrand their international investment company, we had our work cut out for us. The challenge was to produce a credible brand in a predictable visual market that would stand out above the rest. By positioning Skybound Capital as the artisans of investing, Infestation put together a consolidated multi-platform brand experience that spoke to their core values and business strengths, helping them better tell their story to their clients.
CAPE TOWN TOURISM
Design and Publishing
Our recent work with Cape Town Tourism allowed our strategic decisions and design to benefit all who visit, live in and work in our beautiful city. With the 2013 Cape Town Tourism Annual General Meeting, we were thrown into the fast-paced mix of presentations, annual reports, visitor guides and campaign shoots, ensuring that visitors will benefit from the work put in by this amazing team of people so evidently passionate about their city. Look out for the latest Visitor’s Guide sporting a double cover. Thanks to photographer, Russel Smith, and his team for their beautiful cover photography showcasing the best Cape Town has to offer.
You can read more about our work with Cape Town Tourism here.
OpenStreetsCT is a citizen-driven initiative, working to change how streets are used, perceived and experienced. When we were approached by the Open Street Cape Town team to design a t-shirt that embodies everything that is OpenStreets – there was plenty to work with. From skateboards and coffee to music and general happiness, the t-shirt became a fusion of elements that spoke to the celebration of OpenStreets.
Branding & Strategy
The travel industry is rife with overused visual metaphors. SA’s biggest online accommodation booking site, SafariNow.com wanted to carve a unique space for their brand and we were able to deliver an identity that communicated their Number One status producing a modern personalised on-line brand that speaks directly to their audience.
You can read more about our work with SafariNow here.
HOW TO BE A DESIGNER
Design Education and Publishing
Asking the question “Want to have a designer future?”, we had the opportunity to put together an informative booklet for the Cape Craft and Design Institute (CCDI), educating young people on the different avenues that form part of a designer future. Using trendy illustrations, it analyses specific design careers, and matches its attributes to different characters and their accessories. Bright, bold and captivating – a design future brought to life.
WORLD DESIGN CAPITAL AIRPORT BRANDING
Branding & Campaigns
With World Design Capital 2014 expecting visitors from around South Africa and the world, our airport will play a vital role in welcoming guests to our design city and as such, Infestation was asked to design large sections of the Domestic and International Arrivals walkways with World Design Capital (WDC2014) branding. This is one of the first activations – sponsored by the City of Cape Town – that has brought the reality of World Design Capital to our citizens, with artwork that highlights a few key projects and showcases how design can transform people’s lives.
You can read more about our work with World Design Capital here.
*To take a look at all the other Infestation projects we’ve done, check out our portfolio.
We were selected out of 70 applicants to be one of the 24 artists to create a letter for TEDx Cape Town’s theme “Amazing People, Crazy Places” at the Baxter.
The installation was displayed during TEDx Cape Town at the Baxter in July and asked testers to formulate new words with the installation.
Our prescribed letter was the e’ of ‘Places’. Our concept shows the topography and contours of ‘Place’ by using 40 sheets of laser cut paper, with our letter ‘e’ migrating from a lower case ‘e’ to an upper case ‘E’.
Thanks TEDx Cape Town, it was fun project and a great day!
Alphabet Soup at TEDx Cape Town
Cape Town Airport, also known as Cape Town International is the 2nd largest airport in South Africa. It is a major gateway for tourism in the country seeing million of visitors arriving in the city of Cape Town annually. It is predicted that Cape Town Airport would have seen fourteen million travelers by 2015 making it the 2nd busiest airport in South Africa, and the third busiest in Africa, coming in behind OR Tambo International Airport and Cairo Airport. (http://capetown-airport.co.za/)
We recently had the honour of designing large sections of the Domestic and International Arrivals walkways with World Design Capital branding. It’s become apparent that not many Capetonians know what WDC2014 is about and why Cape Town has been awarded this designation. This is one of the first activations (sponsored by the City of Cape Town) that has brought the reality of World Design Capital to our citizens. The World Design Capital branding artwork highlights a few key projects that showcase how design can transform people’s lives.
Last week Friday we were treated by City Officials to a VIP tour of the airport so we could see the World Design Capital branding artwork up close and personal. It was an afternoon filled with adventure that started with a trip on the MyCiTi bus from the Civic Centre to the airport. After a very smooth ride on the road, we found ourselves weaving our way past floods of oncoming passengers eager to see their families as we walked into the domestic arrivals hall. After some rather funny security checks (with most of us setting off the metal detectors), we were escorted past some rather alluring Duty-Free shops and into the International arrivals area.
It was a great feeling to see the result of many long (and late) hours in prime position for the world to see.
To the rest of the world, we are ready to welcome you to the World Design Capital of 2014, CAPE TOWN!
World Design Capital branding project
We all like to quote Jack Welch who said, “Good is the enemy of Great”. When it comes to design (digital design, graphic design or print design), what is the difference between good design and great design? Does it look better? Do more people like it? Is it different?
We believe the difference is in the difference it makes.
Recently we took on the task of rebranding Infestation. The brief seemed clear: Develop a brand that will convey our ability to effect change through our design. Visually convey the concept that one small interaction with us, will set off a chain reaction for our clients that will ultimately improve their business in a big way.
Easier said than done. The word Infestation does not always conjure up warm and fuzzy feelings. It does however challenge thinking. It alludes to the point where a lot of small interactions become one big movement.
We like to believe that creativity works in the same way. In our work and our design process we look for those creative moments where we know our design will deliver more than aesthetics. The point where we know it will make a markable difference.
Welcome to our new brand identity. A point of disruption – a tipping point suspended in a moment. This anticipation is met with one certainty: change.