All posts tagged Strategy

2015 trends

2015 is a big year for us at Infestation. We’re busy with new projects, have new clients that we’re honoured to work with, are welcoming new additions to our Infestation family and are offering extra services, including Search Engine Optimisation (SEO) and Pay Per Click (PPC). We’re excited to be pushing the disciplines of design and digital even further – and with this in mind, we’d like to share our predictions for 2015, from harnessing human emotions to re-examining the role of branding in big business.

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It’s been a busy year for us, and with it coming to a close we take a look at a few of the fantastic Infestation projects we’ve had a chance to be part of, and share with you some of the work and clients that have kept us inspired throughout the year – from dressing Cape Town Airport to welcome visitors to our World Design Capital to rebranding one of SA’s biggest online accommodation booking sites.

SKYBOUND CAPITAL
Branding & Strategy

When one of our favourite clients gave us the challenge to rebrand their international investment company, we had our work cut out for us. The challenge was to produce a credible brand in a predictable visual market that would stand out above the rest. By positioning Skybound Capital as the artisans of investing, Infestation put together a consolidated multi-platform brand experience that spoke to their core values and business strengths, helping them better tell their story to their clients.

CAPE TOWN TOURISM
Design and Publishing

Our recent work with Cape Town Tourism allowed our strategic decisions and design to benefit all who visit, live in and work in our beautiful city. With the 2013 Cape Town Tourism Annual General Meeting, we were thrown into the fast-paced mix of presentations, annual reports, visitor guides and campaign shoots, ensuring that visitors will benefit from the work put in by this amazing team of people so evidently passionate about their city. Look out for the latest Visitor’s Guide sporting a double cover. Thanks to photographer, Russel Smith, and his team for their beautiful cover photography showcasing the best Cape Town has to offer.

You can read more about our work with Cape Town Tourism here.

OPENSTREETSCT
Design

OpenStreetsCT is a citizen-driven initiative, working to change how streets are used, perceived and experienced. When we were approached by the Open Street Cape Town team to design a t-shirt that embodies everything that is OpenStreets – there was plenty to work with. From skateboards and coffee to music and general happiness, the t-shirt became a fusion of elements that spoke to the celebration of OpenStreets.

SAFARINOW
Branding & Strategy

The travel industry is rife with overused visual metaphors. SA’s biggest online accommodation booking site, SafariNow.com wanted to carve a unique space for their brand and we were able to deliver an identity that communicated their Number One status producing a modern personalised on-line brand that speaks directly to their audience.

You can read more about our work with SafariNow here.

HOW TO BE A DESIGNER
Design Education and Publishing

Asking the question “Want to have a designer future?”, we had the opportunity to put together an informative booklet for the Cape Craft and Design Institute (CCDI), educating young people on the different avenues that form part of a designer future. Using trendy illustrations, it analyses specific design careers, and matches its attributes to different characters and their accessories. Bright, bold and captivating – a design future brought to life.

WORLD DESIGN CAPITAL AIRPORT BRANDING
Branding & Campaigns

With World Design Capital 2014 expecting visitors from around South Africa and the world, our airport will play a vital role in welcoming guests to our design city and as such, Infestation was asked to design large sections of the Domestic and International Arrivals walkways with World Design Capital (WDC2014) branding. This is one of the first activations – sponsored by the City of Cape Town – that has brought the reality of World Design Capital to our citizens, with artwork that highlights a few key projects and showcases how design can transform people’s lives.

You can read more about our work with World Design Capital here.

*To take a look at all the other Infestation projects we’ve done, check out our portfolio.