Sue likes to think of herself as a hybrid designer / art director, in both print and digital. With a foundation in FMCG and fashion she has worked in both above and below the line advertising and still has the inability to choose which one she prefers. This, she believes is a good thing, as it helps her to view brands from a holistic perspective.
With 17 years in the industry, most of it spent in Durban, she’s still a proud supporter of her home town, maintaining that the humidity helps to incubate some of Durban’s great creatives.
She dislikes the cold, loves the sun and is happiest when she’s in the water, surfing, swimming or skiing. People who live with passion, take chances and can see the humour in all things, inspire her.
Her motto: live by the currents, plan by the tides and follow the sun.