Brand, Design and Marketing News
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What makes a great team?
It’s easy to apply labels to an organisation. Multi-disciplinary designers. Content, marketing and design strategists. Communication designers. But a business is about so much more than the description on its website. It’s about the people who live the brand’s values…
Why ‘culture’ is more than a buzzword
Why ‘Culture’ is More than a Buzzword Previously used to apply to art galleries, symphonies and cheese, the word culture has entered the mainstream workplace. It’s a buzz word that makes even the word ‘content’ look underused. Trend-spotters would associate…
When is it time to rebrand?
If your company is your body, then your brand is your face, both sensing and communicating. Your face not only tells the world who you are, but based on the cues it receives, it also informs your brain and body…
The complexity of finding simplicity
“If branding is the sum of a customer’s experience with an organization, then every touchpoint and channel is an opportunity to deliver a powerful brand experience,” explains San Francisco-based strategic branding firm Siegel + Gale in the 2015 edition of…
The thinking behind stand-out brands
The business world is more competitive than ever. That’s why it’s critical to have your finger on the pulse of your brand’s health at all times. This means knowing where your business lies within its life cycle. Is it growing, has it…
What makes a great team?
It’s easy to apply labels to an organisation. Multi-disciplinary designers. Content, marketing and design strategists. Communication designers. But a business is about so much more than the description on its website. It’s about the people who live the brand’s values…
Why ‘culture’ is more than a buzzword
Why ‘Culture’ is More than a Buzzword Previously used to apply to art galleries, symphonies and cheese, the word culture has entered the mainstream workplace. It’s a buzz word that makes even the word ‘content’ look underused. Trend-spotters would associate…
When is it time to rebrand?
If your company is your body, then your brand is your face, both sensing and communicating. Your face not only tells the world who you are, but based on the cues it receives, it also informs your brain and body…
The complexity of finding simplicity
“If branding is the sum of a customer’s experience with an organization, then every touchpoint and channel is an opportunity to deliver a powerful brand experience,” explains San Francisco-based strategic branding firm Siegel + Gale in the 2015 edition of…
The thinking behind stand-out brands
The business world is more competitive than ever. That’s why it’s critical to have your finger on the pulse of your brand’s health at all times. This means knowing where your business lies within its life cycle. Is it growing, has it…
What makes a great team?
It’s easy to apply labels to an organisation. Multi-disciplinary designers. Content, marketing and design strategists. Communication designers. But a business is about so much more than the description on its website. It’s about the people who live the brand’s values…
Why ‘culture’ is more than a buzzword
Why ‘Culture’ is More than a Buzzword Previously used to apply to art galleries, symphonies and cheese, the word culture has entered the mainstream workplace. It’s a buzz word that makes even the word ‘content’ look underused. Trend-spotters would associate…
When is it time to rebrand?
If your company is your body, then your brand is your face, both sensing and communicating. Your face not only tells the world who you are, but based on the cues it receives, it also informs your brain and body…
The complexity of finding simplicity
“If branding is the sum of a customer’s experience with an organization, then every touchpoint and channel is an opportunity to deliver a powerful brand experience,” explains San Francisco-based strategic branding firm Siegel + Gale in the 2015 edition of…
The thinking behind stand-out brands
The business world is more competitive than ever. That’s why it’s critical to have your finger on the pulse of your brand’s health at all times. This means knowing where your business lies within its life cycle. Is it growing, has it…
What makes a great team?
It’s easy to apply labels to an organisation. Multi-disciplinary designers. Content, marketing and design strategists. Communication designers. But a business is about so much more than the description on its website. It’s about the people who live the brand’s values…
Why ‘culture’ is more than a buzzword
Why ‘Culture’ is More than a Buzzword Previously used to apply to art galleries, symphonies and cheese, the word culture has entered the mainstream workplace. It’s a buzz word that makes even the word ‘content’ look underused. Trend-spotters would associate…
When is it time to rebrand?
If your company is your body, then your brand is your face, both sensing and communicating. Your face not only tells the world who you are, but based on the cues it receives, it also informs your brain and body…
The complexity of finding simplicity
“If branding is the sum of a customer’s experience with an organization, then every touchpoint and channel is an opportunity to deliver a powerful brand experience,” explains San Francisco-based strategic branding firm Siegel + Gale in the 2015 edition of…
The thinking behind stand-out brands
The business world is more competitive than ever. That’s why it’s critical to have your finger on the pulse of your brand’s health at all times. This means knowing where your business lies within its life cycle. Is it growing, has it…