Nevada Brand Development

The complexity Nevada is a successful Indonesian private label, available exclusively at Matahari Department stores and stand-alone Nevada stores. The brand has a clear identity and is positioned towards a young, hip audience. We were tasked to develop the brand strategy and refresh the overall design of the brand. The complexity of the job however, lay…

MyGoi Brand Development

The complexity Nevada is a successful Indonesian private label, available exclusively at Matahari Department stores and stand-alone Nevada stores. The brand has a clear identity and is positioned towards a young, hip audience. We were tasked to develop the brand strategy and refresh the overall design of the brand. The complexity of the job however, lay…

Matahari – Bringing the feel good back to Indonesia’s largest fashion retailer.

 The brand Matahari is Indonesia’s biggest fashion department store with over 155 stores nationwide employing over 40 000 people. They have a revenue of over $1,5 Billion and are listed on the Indonesian stock exchange. They did not have a formal brand position and were trading on their legacy of providing affordable quality fashion to…

Designing exhibitions: making history come alive

The complexity Nevada is a successful Indonesian private label, available exclusively at Matahari Department stores and stand-alone Nevada stores. The brand has a clear identity and is positioned towards a young, hip audience. We were tasked to develop the brand strategy and refresh the overall design of the brand. The complexity of the job however, lay…

CCID – It takes a village to keep a city clean

The complexity Keeping a city centre clean and safe, and caring for its most vulnerable citizens, is a mammoth task. The Cape Town Central City Improvement District (CCID) is one among many other organisations who carry out this mandate while we’re sleeping, working or playing. But maintaining a healthy urban environment also requires the participation…

Why market a busy destination in its busiest period?

With over 24 million visitors per year and a 1% year on year growth, the V&A Waterfront is clearly one of Cape Town’s top attractions. The festive season adds to the influx of seasonal tourists, and during this period, locals perceive it to be inaccessible, crowded and a difficult destination to navigate. Why then, would…

Open Design Festival

/ The brand The Open Design Festival is one of the most dynamic design-related events in Cape Town. The programme seeks to highlight how design can drive social, economic and environmental change towards a more sustainable, inclusive world. The event has become a mainstay of the Cape Town August calendar since the inaugural event in 2013.…

Creating a competitive edge in a crowded market

/ The brand Horizon Capital Residential is a boutique property development firm specialising in designing, developing and marketing new urban residential properties to local and international investors. They also market commercial properties. Their core geographical focus is Cape Town, but they also have a presence in Bath in the UK. / The complexity The property development market…

Rebranding and repositioning a tourism organisation

/ The brand Cape Town Tourism is the mouthpiece for tourism in the Mother City. It has successfully reinforced the city’s place on the global tourism stage. The organisation has traditionally embraced innovation in marketing Cape Town, with a clear focus that allows it to outperform its competitors at a fraction of the cost. To…

Bringing a brand position to life internally

/ Old Mutual Alternative Investments Annual Conference 2016 Old Mutual Alternative Investments developed a new brand positioning to articulate its unique approach to investing, expressed as a non-obvious approach to finding investment opportunities. The company hosted an event to communicate the new positioning to its internal teams and to introduce the new brand message. ‘Non-obvious’ formed the overall theme of the event…

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