Bringing the Old Mutual Alternative Investments brand to life

/ Old Mutual Alternative Investments Brand Old Mutual Alternative Investments had a new brand positioning in mind to articulate its unique approach to investing, expressed as a non-obvious approach to finding investment opportunities. The company hosted an event to communicate the new positioning to its internal teams and to introduce the new brand message. ‘Non-obvious’ formed the overall theme of…

Places with personality: Creating the V&A Waterfront naming convention

From when it started a quarter of a century ago, Cape Town’s Waterfront has grown immensely, today encompassing entire districts with their own unique history and personality. To tie them all together under the V&A brand identity while still letting each place’s uniqueness show, we created the strategic V&A Waterfront naming convention. / The brand…