Activating the 361˚ sports brand in a new market

The 361 Degrees sports brand leads in the world of sportswear in China with over 9 000 stores in many regions – here’s how Design Infestation facilitated expansion by launching introducing the brand to Indonesia. The Complexity Introducing a Chinese sport shoe brand to a new country, on a modest budget, using ground-up tactics to…

Unique positioning of the Open Design Festival in Cape Town

  Driven largely by crowd-sourced content, the Open Design Festival in Cape Town, as a brand, needs to really talk to and involve the city’s design community – that’s why, as founding members, we created such an awesome and unique strategic positioning for it. / The brand The Open Design Festival is one of the most…

Horizon Capital brand: Creating a competitive edge in a crowded market

Being recognised in a crowded and often mistrusted market, a boutique property development firm asked us to help them stand out – here’s how we positioned the Horizon Capital brand  / Horizon Capital: The brand Horizon Capital Residential is a boutique property development firm specialising in designing, developing and marketing new urban residential properties to…