Launching the new Vodacom One Family print and online publication

When South African mobile giants Vodacom wanted to tell people about their exciting new family-orientated mobile technology and data deals, they asked us to help. And we looked at the new Vodacom One Family offerings and saw a chance to create something really special. We needed to open a new channel that would grow their…

Activating the 361˚ sports brand in a new market

The 361 Degrees sports brand leads in the world of sportswear in China with over 9 000 stores in many regions – here’s how Design Infestation facilitated expansion by launching introducing the brand to Indonesia. The Complexity Introducing a Chinese sport shoe brand to a new country, on a modest budget, using ground-up tactics to…

Publishing design: Beautiful content to connect your brand and audience

Publishing design is simply the process of moulding large volumes of content into visually-appealing pieces that align with a brand’s ethos. Our clients come from many different industries and backgrounds. Our job is to help them tell their unique stories to their key audiences, with a voice and a visual that is true to their…

Unique positioning of the Open Design Festival in Cape Town

  Driven largely by crowd-sourced content, the Open Design Festival in Cape Town, as a brand, needs to really talk to and involve the city’s design community – that’s why, as founding members, we created such an awesome and unique strategic positioning for it. / The brand The Open Design Festival is one of the most…

V&A Waterfront plastic-free campaign: Breaking the plastic habit

An idea whose time has come: Single-use plastics are destroying our environment and as such a recognisable Cape Town band, the V&A wanted to do their part – here’s how we executed the V&A Waterfront plastic-free campaign The V&A Waterfront is committed to sustainable practices, and has been addressing a variety of economic, cultural and…

Nevada brand development: A fresh new brand strategy and cool design

When this fun and exciting fashion brand needed a new look to engage it’s young, hip audience, our team deployed a fresh new Nevada brand development strategy The complexity Nevada is a successful Indonesian private label, available exclusively at Matahari Department stores and stand-alone Nevada stores. The brand has a clear identity and is positioned…

MyGoi brand development: Unique luxe stay strategy for MyGetaway

MyGetaway Group in Ghana are developers of upscale resort communities and hotels for the West African market. The MyGoi Beach Resort, launched at a Property Expo in Atlanta, Georgia, in the United States in July 2018, is their latest undertaking. The Brief With 1,3 million tourists to Ghana yearly, Infestation’s task was to help define…

Todwil Brand Development: How we rebranded the branding pros

The complexity Todwil, a longstanding producer of end-to-end shopfitting, point-of-purchase branding and corporate signage solutions recognized their need for a brand update, and alongside this, the need to restructure the hierarchy of their internal divisions and sub-brands, which were not in alignment with the parent brand. We were tasked to evaluate and adjust the positioning…

50+ Exhibition designs that make history come alive

The complexity Over the last few years, we’ve delivered a series of striking displays for four very different exhibition designs. We were privileged to work with Urban Brew Studios, and the University of Fort Hare, in developing exhibition panels for a permanent exhibition commemorating the university’s centenary. Archival Platform commissioned us, on behalf of the…