CCID Marketing campaigns: It takes a village to keep a city clean

The complexity Keeping a city centre clean and safe, and caring for its most vulnerable citizens, is a mammoth task. The Cape Town Central City Improvement District (CCID) is one among many other organisations who carry out this mandate while we’re sleeping, working or playing. But maintaining a healthy urban environment also requires the participation…

V&A Waterfront: The importance of marketing when you’re at your busiest

With over 24 million visitors per year and a 1% year on year growth, the V&A Waterfront is clearly one of Cape Town’s top attractions. The festive season adds to the influx of seasonal tourists, and during this period, locals perceive it to be inaccessible, crowded and a difficult destination to navigate. Why then, would…

Horizon Capital brand: Creating a competitive edge in a crowded market

Being recognised in a crowded and often mistrusted market, a boutique property development firm asked us to help them stand out – here’s how we positioned the Horizon Capital brand  / Horizon Capital: The brand Horizon Capital Residential is a boutique property development firm specialising in designing, developing and marketing new urban residential properties to…

Cape Town Tourism rebrand: For the love of a city

Love the new Love Cape Town vibes? That’s the result of a lot of clever brand repositioning work. Here’s how we executed the new Cape Town Tourism rebrand you love so much / The brand Cape Town Tourism is the mouthpiece for tourism in the Mother City. It has successfully reinforced the city’s place on…

Bringing the Old Mutual Alternative Investments brand to life

/ Old Mutual Alternative Investments Brand Old Mutual Alternative Investments had a new brand positioning in mind to articulate its unique approach to investing, expressed as a non-obvious approach to finding investment opportunities. The company hosted an event to communicate the new positioning to its internal teams and to introduce the new brand message. ‘Non-obvious’ formed the overall theme of…

Hello Weekend: Marketing Cape Town as a year-round destination

Known as an extremely popular summer holiday spot, Cape Town tourism wanted to rebrand the city as year-round destination – and so Hello Weekend was born  The brand Cape Town is regularly voted one of the world’s most popular tourist destinations. However, it is widely seen as a summer destination. Visitors flock to the city’s…

Places with personality: Creating the V&A Waterfront naming convention

From when it started a quarter of a century ago, Cape Town’s Waterfront has grown immensely, today encompassing entire districts with their own unique history and personality. To tie them all together under the V&A brand identity while still letting each place’s uniqueness show, we created the strategic V&A Waterfront naming convention. / The brand…