Publishing design is simply the process of moulding large volumes of content into visually-appealing pieces that align with a brand's ethos.
Our clients come from many different industries and backgrounds. Our job is to help them tell their unique stories to their key audiences, with a voice and a visual that is true to their brand.
The types of publications we create, and the markets we address are both consumer-facing (B2C) and industry-focussed (B2B).
CCID: City Views - Quarterly newspaper
Cape Town Central City Improvement District (CCID) annual reports.
CCID: State of the City Report
All our communication pieces are heavily brand-focused, and our aim is to provide clear, concise messaging and a distinctive visual style.
The audience has a big influence on the concept, narrative, photography and design, as all these elements speak back to the brand.
Effective storytelling requires us to be well versed in the complexities and boundaries of digital platforms, as well as have a firm understanding and foundation in print communication.
Either way, content is king and our job is to serve it where, and how, people enjoy consuming it.