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Private Label Brands & How to Revive the Department Store

Private labels: The crown jewels of a department store or the noose around its neck – a new idea on…

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(Re)Discovering Your Prospector’s Heart

How to win better in any size business We often assume that big businesses have it all figured out. The…

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What’s Your True Value Again?

5 Questions to (re)discover your True Value and reconnect with your customer What is the True Value of your company?…

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Before You Spend More to Reconnect with Your Customer, Rediscover Your True Purpose First

Where did my customers go? Are they still out there? How do I  re-engage and reconnect with a customer? Maybe…

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#WomensDay: 5 Brand Marketing Insights with Our Brand Experts

Meet the brand experts: What is a brand. Why you should invest in it. And examples of remarkable recent brand…

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18 New Trend-Based Ideas from Marketing in July

From brand collabs and advanced customer experience to rediscovering your “why” in uncertain times, these are the top trends from…

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17 New Trend-Based Ideas from Marketing in June

Driving sales, repurposing social media and getting really creative with UX and brands: top trends from marketing in June –…

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Sell Your Wine: 7 Questions for Every Winemaker

Start by asking: Who’s drinking my wine? Are you talking to the guys who visited your farm? – the key…

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22 New Marketing Ideas from May

Innovative sales, out of the box social media and truly creative tips and tricks – our collection of marketing ideas…

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3 Ideas for Your Business to Survive the Virus

Beyond lockdown: If things don’t go back to normal, ensure your business survives the virus – our team brings you…

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7 New Marketing Ideas This Week

Fresh inspiration in under 1 minute: Every week, our team distils the latest trends and analysis into innovative marketing ideas…

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(Re)Discovering Your Prospector’s Heart

How to win better in any size business We often assume that big businesses have it all figured out. The…

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Before You Spend More to Reconnect with Your Customer, Rediscover Your True Purpose First

Where did my customers go? Are they still out there? How do I  re-engage and reconnect with a customer? Maybe…

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Effective Marketing Means Knowing Yourself: 10 Questions with Christo Maritz

From strategic design and innovative brand positioning – Design Infestation founder Christo Maritz talks creativity and marketing The value of…

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Effective Marketing Means Knowing Yourself: 10 Questions with Christo Maritz

From strategic design and innovative brand positioning – Design Infestation founder Christo Maritz talks creativity and marketing The value of knowing who you are and how to build a company that specialises in creative problem-solving. Design Infestation founder Christo Maritz…

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Keep Calm & Be Awesome With Your Marketing During COVID-19

5 Expert updates, 6 insights and 6 ideas on how to stay awesome and add real value with your marketing during COVID-19 From picking the right channel to saying stuff that actually matters – yes, you can (and should) add…

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Partnering with your agency, vs. in-house creative delivery

You want to save money, be more efficient and retain control of your brand all at the same time correct? So should you consider an in-house marketing delivery to achieve this? Now, there’s nothing wrong with arguing for in-house marketing,…

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Why content marketing and why it works

Content marketing is a strategic marketing tool that is based on the creation, publishing and dissemination of content that is useful and relevant, with the aim of building engaged content communities on a segmented level and converting those communities into…

What makes a great team?

It’s easy to apply labels to an organisation. Multi-disciplinary designers. Content, marketing and design strategists. Communication designers. But a business is about so much more than the description on its website. It’s about the people who live the brand’s values…

Designing exhibitions: making history come alive

We recently delivered a series of striking displays for three very different exhibition projects. In this article we share some of what we learned through the process. We were privileged to work with Urban Brew Studios, and the University of…

Infestation design agency culture manifesto

Why ‘culture’ is more than a buzzword

Why ‘Culture’ is More than a Buzzword Previously used to apply to art galleries, symphonies and cheese, the word culture has entered the mainstream workplace. It’s a buzz word that makes even the word ‘content’ look underused. Trend-spotters would associate…

Unscrambling your social media strategy

Seven steps to social media success

Clients often ask for a quick social media strategy to reach their audience and build a loyal following of thousands of fans, followers, likes and retweets. The perception is that, because social media platforms are so dynamic and hold so much attention,…

Brand, Design and Marketing News

Our BrandPro team brings you regular news, views, insights and trends – see our weekly marketing ideas – to get ahead and stay competitive. See our special guide to marketing during COVID-19.

Launch in a new area, boost sales growth and up your competitiveness. Unlock the power of simplexity with our award-winning brand agency.

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Private Label Brands & How to Revive the Department Store

Private labels: The crown jewels of a department store or the noose around its neck – a new idea on how to get the balance just right Let’s just get the elephant out of the way: The fashion department store…

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Before You Spend More to Reconnect with Your Customer, Rediscover Your True Purpose First

Where did my customers go? Are they still out there? How do I  re-engage and reconnect with a customer? Maybe we should find our True Selves first We’re seeing the impact of a global demand crisis.  The seemingly necessary public-health…

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#WomensDay: 5 Brand Marketing Insights with Our Brand Experts

Meet the brand experts: What is a brand. Why you should invest in it. And examples of remarkable recent brand work. This #WomensDay, we highlight some of the amazing skills and insights of the team that help make our brand…

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18 New Trend-Based Ideas from Marketing in July

From brand collabs and advanced customer experience to rediscovering your “why” in uncertain times, these are the top trends from marketing in July – to inform your future planning Why big brands want small agencies. The big Twitter advertising guide.…

sheena, crowie, production, coordinator, studio, design, infestation, who is, about, info, discover, meet, brand, pro, marketing, brand, branding, cape town, professional, south africa, brandpros, strategy, agency, content, print, online, digital, publishing, advertising, media, company, professionals

Carve Your Own Unique Space: 12 Insights With Sheena Crowie

From setting your brand apart to doing things that matter in the real world, Sheena Crowie talks brands, strategic design and the future of marketing Focusing on trust. Making others feel included. And ensuring it works in the real world.…

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Sell Your Wine: 7 Questions for Every Winemaker

Start by asking: Who’s drinking my wine? Are you talking to the guys who visited your farm? – the key to selling your wine is building your brand Thinking past the label. When the wine speaks to you. And how…

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22 New Marketing Ideas from May

Innovative sales, out of the box social media and truly creative tips and tricks – our collection of marketing ideas from May 2020 Automating sales. Marketing your brand purpose. And building deeper customer relationships – even in a crisis. We’ve…

What makes a great team?

It’s easy to apply labels to an organisation. Multi-disciplinary designers. Content, marketing and design strategists. Communication designers. But a business is about so much more than the description on its website. It’s about the people who live the brand’s values…

Infestation design agency culture manifesto

Why ‘culture’ is more than a buzzword

Why ‘Culture’ is More than a Buzzword Previously used to apply to art galleries, symphonies and cheese, the word culture has entered the mainstream workplace. It’s a buzz word that makes even the word ‘content’ look underused. Trend-spotters would associate…

When is it time to rebrand?

When is it time to rebrand?

If your company is your body, then your brand is your face, both sensing and communicating. Your face not only tells the world who you are, but based on the cues it receives, it also informs your brain and body…

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(Re)Discovering Your Prospector’s Heart

How to win better in any size business We often assume that big businesses have it all figured out. The settled mine with huge infrastructure and ever-improving means of extracting more and more precious material from the staked-out land it…

sheena, crowie, production, coordinator, studio, design, infestation, who is, about, info, discover, meet, brand, pro, marketing, brand, branding, cape town, professional, south africa, brandpros, strategy, agency, content, print, online, digital, publishing, advertising, media, company, professionals

Carve Your Own Unique Space: 12 Insights With Sheena Crowie

From setting your brand apart to doing things that matter in the real world, Sheena Crowie talks brands, strategic design and the future of marketing Focusing on trust. Making others feel included. And ensuring it works in the real world.…

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22 New Marketing Ideas from May

Innovative sales, out of the box social media and truly creative tips and tricks – our collection of marketing ideas from May 2020 Automating sales. Marketing your brand purpose. And building deeper customer relationships – even in a crisis. We’ve…

agency, in house, marketing, should, you, which, best

Partnering with your agency, vs. in-house creative delivery

You want to save money, be more efficient and retain control of your brand all at the same time correct? So should you consider an in-house marketing delivery to achieve this? Now, there’s nothing wrong with arguing for in-house marketing,…

Designing exhibitions: making history come alive

We recently delivered a series of striking displays for three very different exhibition projects. In this article we share some of what we learned through the process. We were privileged to work with Urban Brew Studios, and the University of…

content, marketing, how, it , works, why

Why content marketing and why it works

Content marketing is a strategic marketing tool that is based on the creation, publishing and dissemination of content that is useful and relevant, with the aim of building engaged content communities on a segmented level and converting those communities into…

private, label, brands, department, store, stores, fashion, retail, chain, in house, in-house, house, labels, consumer, brand, clothing, examples, successful, top, products, what is, another name for, private, example, position, destination, marketing

Private Label Brands & How to Revive the Department Store

Private labels: The crown jewels of a department store or the noose around its neck – a new idea on how to get the balance just right Let’s just get the elephant out of the way: The fashion department store…

win, better, purpose, direction, business, big, small, company, prospector’s heart, the key, secret, how to, which

(Re)Discovering Your Prospector’s Heart

How to win better in any size business We often assume that big businesses have it all figured out. The settled mine with huge infrastructure and ever-improving means of extracting more and more precious material from the staked-out land it…

true, value, of, your, company, Find yourself, save yourself.

What’s Your True Value Again?

5 Questions to (re)discover your True Value and reconnect with your customer What is the True Value of your company? Why? Because in a demand crisis, customers are more discerning with their spend. But, even in this uncertainty, there’s good…

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Before You Spend More to Reconnect with Your Customer, Rediscover Your True Purpose First

Where did my customers go? Are they still out there? How do I  re-engage and reconnect with a customer? Maybe we should find our True Selves first We’re seeing the impact of a global demand crisis.  The seemingly necessary public-health…

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#WomensDay: 5 Brand Marketing Insights with Our Brand Experts

Meet the brand experts: What is a brand. Why you should invest in it. And examples of remarkable recent brand work. This #WomensDay, we highlight some of the amazing skills and insights of the team that help make our brand…

marketing, ideas, this, week, fresh, creative, new, latest, news, trends, inspiration, campaign, innovative, promotional, local, unique, for, business, teams, south africa, popi, popia, act, customer, experience, twitter, advertising, collaborating, update

18 New Trend-Based Ideas from Marketing in July

From brand collabs and advanced customer experience to rediscovering your “why” in uncertain times, these are the top trends from marketing in July – to inform your future planning Why big brands want small agencies. The big Twitter advertising guide.…

sheena, crowie, production, coordinator, studio, design, infestation, who is, about, info, discover, meet, brand, pro, marketing, brand, branding, cape town, professional, south africa, brandpros, strategy, agency, content, print, online, digital, publishing, advertising, media, company, professionals

Carve Your Own Unique Space: 12 Insights With Sheena Crowie

From setting your brand apart to doing things that matter in the real world, Sheena Crowie talks brands, strategic design and the future of marketing Focusing on trust. Making others feel included. And ensuring it works in the real world.…

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7 New Marketing Ideas This Week

Fresh inspiration in under 1 minute: Every week, our team distils the latest trends and analysis into innovative marketing ideas for you to use 17 July 2020 Stories of loyalty. Championing a cause. And 3 new businesses born of the…

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All About Touching Lives: 9 Insights with Anton Pople

From creating your brand persona to enabling it to work for you, Anton Pople talks brands, strategy and forging powerful emotional connections with customers Falling in love. Creating your own destiny. And touching people’s lives. Design Infestation senior graphic designer…

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17 New Trend-Based Ideas from Marketing in June

Driving sales, repurposing social media and getting really creative with UX and brands: top trends from marketing in June – to inform your future planning New social media tools. Next-level customer experience. And meaningful messages. We’ve collected 18 of our…