Private labels: The crown jewels of a department store or the noose around its neck – a new idea on…
How to win better in any size business We often assume that big businesses have it all figured out. The…
5 Questions to (re)discover your True Value and reconnect with your customer What is the True Value of your company?…
Where did my customers go? Are they still out there? How do I re-engage and reconnect with a customer? Maybe…
Meet the brand experts: What is a brand. Why you should invest in it. And examples of remarkable recent brand…
From brand collabs and advanced customer experience to rediscovering your “why” in uncertain times, these are the top trends from…
Driving sales, repurposing social media and getting really creative with UX and brands: top trends from marketing in June –…
Start by asking: Who’s drinking my wine? Are you talking to the guys who visited your farm? – the key…
Innovative sales, out of the box social media and truly creative tips and tricks – our collection of marketing ideas…
Beyond lockdown: If things don’t go back to normal, ensure your business survives the virus – our team brings you…
Fresh inspiration in under 1 minute: Every week, our team distils the latest trends and analysis into innovative marketing ideas…
How to win better in any size business We often assume that big businesses have it all figured out. The…
Where did my customers go? Are they still out there? How do I re-engage and reconnect with a customer? Maybe…
From strategic design and innovative brand positioning – Design Infestation founder Christo Maritz talks creativity and marketing The value of…
Private Label Brands & How to Revive the Department Store
Private labels: The crown jewels of a department store or the noose around its neck – a new idea on how to get the balance just right Let’s just get the elephant out of the way: The fashion department store…
(Re)Discovering Your Prospector’s Heart
How to win better in any size business We often assume that big businesses have it all figured out. The settled mine with huge infrastructure and ever-improving means of extracting more and more precious material from the staked-out land it…
What’s Your True Value Again?
5 Questions to (re)discover your True Value and reconnect with your customer What is the True Value of your company? Why? Because in a demand crisis, customers are more discerning with their spend. But, even in this uncertainty, there’s good…
Before You Spend More to Reconnect with Your Customer, Rediscover Your True Purpose First
Where did my customers go? Are they still out there? How do I re-engage and reconnect with a customer? Maybe we should find our True Selves first We’re seeing the impact of a global demand crisis. The seemingly necessary public-health…
#WomensDay: 5 Brand Marketing Insights with Our Brand Experts
Meet the brand experts: What is a brand. Why you should invest in it. And examples of remarkable recent brand work. This #WomensDay, we highlight some of the amazing skills and insights of the team that help make our brand…
18 New Trend-Based Ideas from Marketing in July
From brand collabs and advanced customer experience to rediscovering your “why” in uncertain times, these are the top trends from marketing in July – to inform your future planning Why big brands want small agencies. The big Twitter advertising guide.…
Carve Your Own Unique Space: 12 Insights With Sheena Crowie
From setting your brand apart to doing things that matter in the real world, Sheena Crowie talks brands, strategic design and the future of marketing Focusing on trust. Making others feel included. And ensuring it works in the real world.…
7 New Marketing Ideas This Week
Fresh inspiration in under 1 minute: Every week, our team distils the latest trends and analysis into innovative marketing ideas for you to use 17 July 2020 Stories of loyalty. Championing a cause. And 3 new businesses born of the…
Brand, Design and Marketing News
Our BrandPro team brings you regular news, views, insights and trends – see our weekly marketing ideas – to get ahead and stay competitive. See our special guide to marketing during COVID-19.
Launch in a new area, boost sales growth and up your competitiveness. Unlock the power of simplexity with our award-winning brand agency.
The complexity of finding simplicity
“If branding is the sum of a customer’s experience with an organization, then every touchpoint and channel is an opportunity to deliver a powerful brand experience,” explains San Francisco-based strategic branding firm Siegel + Gale in the 2015 edition of…
The thinking behind stand-out brands
The business world is more competitive than ever. That’s why it’s critical to have your finger on the pulse of your brand’s health at all times. This means knowing where your business lies within its life cycle. Is it growing, has it…
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(Re)Discovering Your Prospector’s Heart
How to win better in any size business We often assume that big businesses have it all figured out. The settled mine with huge infrastructure and ever-improving means of extracting more and more precious material from the staked-out land it…
Carve Your Own Unique Space: 12 Insights With Sheena Crowie
From setting your brand apart to doing things that matter in the real world, Sheena Crowie talks brands, strategic design and the future of marketing Focusing on trust. Making others feel included. And ensuring it works in the real world.…
22 New Marketing Ideas from May
Innovative sales, out of the box social media and truly creative tips and tricks – our collection of marketing ideas from May 2020 Automating sales. Marketing your brand purpose. And building deeper customer relationships – even in a crisis. We’ve…
Partnering with your agency, vs. in-house creative delivery
You want to save money, be more efficient and retain control of your brand all at the same time correct? So should you consider an in-house marketing delivery to achieve this? Now, there’s nothing wrong with arguing for in-house marketing,…
Designing exhibitions: making history come alive
We recently delivered a series of striking displays for three very different exhibition projects. In this article we share some of what we learned through the process. We were privileged to work with Urban Brew Studios, and the University of…
Why content marketing and why it works
Content marketing is a strategic marketing tool that is based on the creation, publishing and dissemination of content that is useful and relevant, with the aim of building engaged content communities on a segmented level and converting those communities into…
Private Label Brands & How to Revive the Department Store
Private labels: The crown jewels of a department store or the noose around its neck – a new idea on how to get the balance just right Let’s just get the elephant out of the way: The fashion department store…
(Re)Discovering Your Prospector’s Heart
How to win better in any size business We often assume that big businesses have it all figured out. The settled mine with huge infrastructure and ever-improving means of extracting more and more precious material from the staked-out land it…
What’s Your True Value Again?
5 Questions to (re)discover your True Value and reconnect with your customer What is the True Value of your company? Why? Because in a demand crisis, customers are more discerning with their spend. But, even in this uncertainty, there’s good…
Before You Spend More to Reconnect with Your Customer, Rediscover Your True Purpose First
Where did my customers go? Are they still out there? How do I re-engage and reconnect with a customer? Maybe we should find our True Selves first We’re seeing the impact of a global demand crisis. The seemingly necessary public-health…
#WomensDay: 5 Brand Marketing Insights with Our Brand Experts
Meet the brand experts: What is a brand. Why you should invest in it. And examples of remarkable recent brand work. This #WomensDay, we highlight some of the amazing skills and insights of the team that help make our brand…
18 New Trend-Based Ideas from Marketing in July
From brand collabs and advanced customer experience to rediscovering your “why” in uncertain times, these are the top trends from marketing in July – to inform your future planning Why big brands want small agencies. The big Twitter advertising guide.…
Carve Your Own Unique Space: 12 Insights With Sheena Crowie
From setting your brand apart to doing things that matter in the real world, Sheena Crowie talks brands, strategic design and the future of marketing Focusing on trust. Making others feel included. And ensuring it works in the real world.…
7 New Marketing Ideas This Week
Fresh inspiration in under 1 minute: Every week, our team distils the latest trends and analysis into innovative marketing ideas for you to use 17 July 2020 Stories of loyalty. Championing a cause. And 3 new businesses born of the…
All About Touching Lives: 9 Insights with Anton Pople
From creating your brand persona to enabling it to work for you, Anton Pople talks brands, strategy and forging powerful emotional connections with customers Falling in love. Creating your own destiny. And touching people’s lives. Design Infestation senior graphic designer…
17 New Trend-Based Ideas from Marketing in June
Driving sales, repurposing social media and getting really creative with UX and brands: top trends from marketing in June – to inform your future planning New social media tools. Next-level customer experience. And meaningful messages. We’ve collected 18 of our…